Go To The MAX – Potentiated Magnesium plus Zinc (MAX) is a unique blend of the world’s most powerful and effective magnesium, Potentiated Magnesium (pMg), and the essential mineral zinc (Zn).  The essential mineral zinc compounded with Potentiated Magnesium to form Go To The MAX naturally enhances and supports the immune system and the reproductive system, supports normal MgATP energy production, strengthens exercised muscle function, helps increase endurance and aerobic capacity (VO₂ max), and helps speed recovery time after physical activity.  The Compound Complex™ process used to formulate MAX provides 100% Uptake on the intestinal and cellular level and imparts a Supercharged Synergy™ between the ingredients, which results in increased exercised muscle strength and enhanced endurance – naturally – when engaged in regular exercise, sports, or other physical activities of choice, which contributes to peak physical performance, and also naturally boosts the immune system.

Go To The MAX naturally supports the Immune System in three ways: (1) Magnesium is an immune system modulator, and as such provides balance to the immune system; (2) Vitamin C is a well-known staple of the immune system, and is the gold standard for antioxidants by which all others are compared; and (3) Zinc is the one mineral that is well-known to be essential for boosting the immune system, with it being considered the most potent immune system boosting mineral.  MAX brings these three important nutrients together in a super-strong synergy for natural immune system support – unlike any other that has come before.

MAX strongly supports the immune system and may significantly boost the immune system when needed, which is an especially important consideration during certain times of the year such as the Winter Season.

Go To The MAX naturally supports the energized function and strength of all Exercised Muscles, including: (1) Skeletal muscles – Striated muscle tissue that is made up of bundles of muscle fibers held together by connective tissue that are attached to the skeleton by collagen-containing tendons and are what allow body movement, with such muscles being under voluntary control; (2) Smooth muscles – Involuntary-controlled muscles that allow organs, gastrointestinal (GI) tract, respiratory tract, and blood vessel contractions and movement, with such muscles under the control of the autonomic nervous system; and, (3) Cardiac muscle – A specialized type of involuntary-controlled striated muscle tissue, similar to skeletal muscle but much more resistant to fatigue, that is found in the walls of the heart (known as the myocardium) that allow the heart to rhythmically contract and relax, pumping blood throughout the body.

Go To The MAX is for those seeking the maximum in natural exercised muscle strength and naturally boosting the immune system!

One of the most profound and noticeable effects of taking Go To The MAX on a daily basis is the beneficial impact it has on skeletal muscles (when exercised), with a new level of exercised strength and endurance, enhanced recovery, and an increase in natural energy.  As an important electrolyte mineral, MAX helps prevent and relieve muscle cramps, especially those in the legs and feet after vigorous use.  Several independent studies have demonstrated an amazing 11% to 56% increase in exercised muscle strength when the essential minerals magnesium and zinc are properly formulated and taken when engaged in physical activities, especially when taken at bedtime.  Increased exercised muscle strength and endurance results were seen in these studies in only a few weeks.  (Reference: Journal of Nutrition 132: 930-935 2002; American Journal of Clinical Nutrition 72: #2, 585s-593s 2000; Medicine and Science in Sports & Exercise 31: #5, 483 1999; Journal of The American College of Nutrition 11: 326-329 1992; Am Journal of Clinical Nutrition 49: 1295-1301 1989; Journal of Applied Physiology 62: 545-550 1987; Am Journal of Clinical Nutrition 37: 407-415 1983)

MAX does not add muscle bulk or size but rather naturally supports exercised muscle strength, which helps facilitate normal muscle function, exercise, and physical activity.

MAX also strengthens the most important muscle in the body – the heart muscle.  Unlike health-damaging anabolic steroids (and other unnatural substances), MAX is made from 100% natural essential nutrients the human body is known to need for normal function and health.  Steroids damage the heart.  MAX strengthens the heart – naturally – plus MAX is naturally rich in antioxidants.  MAX does not have steroid effects.

Strong Muscles and a Strong Immune System is what MAX is primarily about – naturally.  These become very important as we age, and also are especially important for the fast-growing Baby Boomer Generation.

Go To The MAX is for the serious athlete and weekend warrior alike, and for those seriously interested in strengthening their immune system.

MAX is made in the U.S.A., is tested and Laboratory Certified by an independent outside lab to ensure the highest quality, purity, potency, and exacting proprietary formulation, and is exclusively produced by Maxcelint Laboratories Inc.

Be MAX Strong! ™                                                                      Special Online Discount Prices

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Magnesium is universally acknowledged as the world’s most heart healthy nutrient.  However, to be effective, it has to be fully and properly absorbed – first by the gastrointestinal (GI) tract, and then properly utilized on the cellular level where all nutrients are used in the human body.

The key to Potentiated Magnesium’s effectiveness is quite simply uptake, more specifically, Maxcelint Uptake ^® which is unique to Potentiated Magnesium (pMg) and the entire line of pMg-based natural nutritional supplement products.

Magnesium is inherently hydrophilic (i.e., attracts and holds water in the GI tract).  This is what makes all other forms of magnesium nutritional supplements difficult to absorb in any meaningful amounts, and is what causes them to produce their well-known side effect of transitory diarrhea.  This laxative effect is why magnesium is used in certain laxative products (such as “Milk Of Magnesia”).  Potentiated Magnesium ^® is the only supplemental form of magnesium that successfully overcomes magnesium’s inherent hydrophilic nature, allowing for its unprecedented 100% Uptake – providing maximum intestinal absorption and optimum cellular utilization.  In fact, the name “Maxcelint” is derived from maximum, cellular and intestinal uptake, with “Uptake” denoting both aspects, i.e., full and proper intestinal absorption and cellular utilization.

No other magnesium supplement has Maxcelint Uptake, and therefore no other magnesium supplement can match pMg’s unique uptake ability – and what it actually can do in the human body.  The results of its research studies and its many worldwide patents speak for themselves, and are testament to pMg’s uniqueness.  Magnesium’s enhanced uptake, along with what pMg actually does in the human body, are key parts of the pMg patents.  

Potentiated Magnesium is truly one of a kind – the only nutritional supplement form of magnesium that is 100% bioavailable and provides 100% Uptake.  pMg is so effective, both on the intestinal level and on the cellular level, that it surpasses all other supplement forms, including the outdated chelated and time-released forms, and even the newer effervescent, transdermal, and topical forms.  Only doctor-administered IV magnesium sulfate, as used in a medical setting, is delivered as effectively to the body’s cells, but even the IV administered form lacks the balance of the other nutrients present in pMg for optimum effectiveness – nor is it practical on an ongoing daily basis.  IV administered magnesium sulfate is good for potentially lifesaving emergency use, while there is nothing better than Potentiated Magnesium for daily use.

A new, natural, balanced, and very unique organic/inorganic complex, known as a Compound Complex™, is what allows the unprecedented uptake of pMg on the intestinal and cellular level – with no deleterious side effects whatsoever – as long as the body has an opportunity to adapt.  This is best accomplished by initially introducing the pMg daily regimen very gradually, starting with only one (1) tablet a day and then gradually building up to the optimum daily dose over a period of three or four weeks, and taken only with plain water (not other beverages, especially not hot liquids because heated liquids can increase the hydrophilic activity of magnesium).  pMg has scientifically been designed and developed to work in harmony with how the human body naturally works – in a water-based fluid environment at body temperature – to provide orthomolecular homeostasis, i.e., nutrient provided balance, stability, structural integrity, and normal function of the human body.

The Compound Complex process also imparts a Supercharged Synergy™ between all the nutrients in every pMg-based nutritional supplement – which results in the most powerful and effective nutritional supplements on the planet.

Potentiated Magnesium is the basis of the complete pMg-based line of natural nutritional supplement products.  This means that whatever else you get from the specific targeted pMg-based supplement (such as MAX which is for exercised muscle strength, endurance, and immune system support), you also get the basic health benefits inherent to the primary nutrients in pMg (i.e., magnesium and vitamin C).  (See “Potentiated Magnesium,” “Go To The MAX” and “You Get More Than You Think” for more details.)

Maxcelint Uptake for Maximum Effectiveness!

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pMg Daily Supports Heart Health   •   MAX Daily Supports Muscle & Immune Strength

Every healthy adult interested in their health and normal body function, especially their heart health, normal blood flow, normal artery function, normal cell function, normal muscle function and strength (the heart is also a muscle), normal respiratory function, youthful vitality and increased energy, and increased healthful longevity (known as the “Health Span”) should be taking Potentiated Magnesium (pMg) on a daily basis.

Even though designed for adults of all ages, Potentiated Magnesium ^® is especially important for older adults (40+) and particularly the burgeoning Baby Boomer Generation – for both men and women alike – who are now entering what has been called the “heart attack years.”  pMg^® daily naturally supports cardiovascular health.

Not often mentioned is the fact that:  “More women (52.7%) than men (47.3%) die from heart disease each year, and more women (59.8%) than men (40.2%) have strokes.”  (Source: American Heart Association & National Stroke Association)

Potentiated Magnesium is also for those who want a strong and normal functioning respiratory system, for those who desire increased energy and youthful vitality, and for those who want to slow the aging process and prevent premature aging – with a desire to increase their Health Span.

Go To The MAX^® – Potentiated Magnesium plus Zinc (MAX) is for healthy adults of all ages who want to get the most out of whatever is their physical activity of choice, to naturally increase their muscle strength, endurance, peak physical performance, recovery, energy, and also for those who want to supercharge their immune system.

Basically, pMg is for heart health, circulation, respiratory and cellular function, energy, and health span support, while MAX is for exercised muscle strength, endurance, peak physical performance, recovery, energy, and immune system support.  All healthy adults who desire to naturally maximize improvements in these areas should take pMg and/or MAX – on an ongoing daily basis.  The benefits derived from pMg and MAX are daily dose dependent.

(Please Note:  Because the kidneys help regulate magnesium levels in the blood, those with compromised or abnormal kidney function should only take pMg or MAX, or any form of supplemental magnesium, with their doctor’s approval and guidance.)

pMg Daily for Heart Health Support!   MAX Daily for Muscle Strength & Immune Support!

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If pregnant or lactating, or otherwise under the care of a physician, or a medical condition exists, especially compromised kidney or digestive tract function, or sensitive to any ingredient, consult your doctor before taking Potentiated Magnesium (pMg), and, of course, keep out of the reach of children.  Because the kidneys help regulate how much magnesium is in the blood, those who have compromised or abnormal kidney function should check with their doctor before taking any form of magnesium.  A compromised digestive tract can interfere with magnesium uptake (as can the taking of calcium supplements, which also interferes with magnesium uptake).  Magnesium can interfere with the uptake of certain medications, but this can usually be overcome by taking them at different times (your doctor or pharmacist can guide you).  If any of these conditions exist, it is always prudent to check with your doctor before taking any dietary supplement, including pMg or MAX, or any supplement that contains magnesium.

Always Consult Your Doctor Before Taking Any Supplement!

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pMg is for optimum heart health and respiratory function support
MAX is for optimum muscle strength and immune system support

Potentiated Magnesium (pMg) and Go To The MAX (MAX) are for adults with normal kidney and digestive tract function.  Those with compromised kidney or digestive tract function need to consult with their doctor before taking any form of supplemental magnesium (the kidneys help regulate how much magnesium is in the blood, while digestive tract problems can interfere with nutrient uptake).  Carefully follow intake guidelines:

1. Take only with plain cool water (not other liquids, especially not hot liquids or carbonated beverages).  Virtually all chemical reactions in the human body take place in a water-based fluid environment at body temperature.  Cool or cold water is okay, but not hot water (hot beverages can stimulate the hydrophilic laxative effect of magnesium), and not carbonated water or other carbonated beverages (carbonated water, which is acidic, may disrupt the normal pH balance which can cause acid-buffering calcium to be leached from the bones, similar to the way phosphoric acid in sodas do).  The best water is natural spring water.  Do not take with distilled or de-ionized water (which have had their naturally occurring and healthful mineral content removed), and do not take with the newer fad or modified waters such as the high alkaline (high pH) water (which may interfere with nutrient uptake as well as normal food digestion).  Natural spring water (that is at room temperature, cool, or even cold) is the best.

2. First-time users, start with one (1) tablet a day (to allow for body adaptation), and then very gradually increase daily dose to optimum intake level over a period of three or four weeks.

3. Spread the total daily amount of pMg throughout the day in divided doses, with meals and at bedtime.  Take MAX at bedtime for muscle strength support, or take MAX in divided doses for immune system support.  Yield: Each tablet of pMg yields 125 mg of elemental magnesium and 250 mg of natural vitamin C.  Each tablet of MAX yields 10 mg of elemental zinc, 125 mg of elemental magnesium, and 250 mg of natural vitamin C.

4. Cardiovascular Health Support: Slowly build up to an optimum of eight (8) pMg tablets a day, in divided doses, with meals and at bedtime.  Example: 2 tablets with each meal and 2 at bedtime, or 4 tablets AM and 4 tablets PM taken with meals with plain water (do not exceed more than 4 tablets at a time).  May be beneficial to bracket meals with each dose (example: 2 tablets before the meal, and 2 tablets after the meal), especially for those with a compromised digestive tract or those who are especially sensitive to magnesium supplements.  (If taking both pMg and MAX, slowly build up to an optimum of 4 pMg tablets in AM after a meal, and an optimum of 4 MAX tablets taken only at bedtime.)  Yield: 8 tablets of pMg yields 1,000 mg of elemental magnesium and 2,000 mg of natural vitamin C.  4 tablets of pMg and 4 tablets of MAX yields 40 mg of elemental zinc, 1,000 mg of elemental magnesium, and 2,000 mg of natural vitamin C.

5. Respiratory Function Support: Start with only one (1) pMg tablet a day (on an empty stomach), and slowly build up to four (4) pMg tablets a day as needed.  Example: Optimum is 1 or 2 tablets first thing in the morning, and 1 or 2 tablets at bedtime.  An “empty stomach” means 20-30 minutes before food, or at least 2-3 hours after food (taken with plain cool water).  Some have gotten rather dramatic relief from taking only 1 pMg tablet a day (first thing in the morning), while others have flourished with taking 4 pMg tablets a day (2 tablets AM and 2 tablets PM).  Yield: Each tablet of pMg yields 125 mg of elemental magnesium and 250 mg of natural vitamin C.  Important: pMg is not for acute respiratory distress or malfunction.  However, pMg may help support normal respiratory function in those exposed to seasonal environmental irritants.  It is very important that you consult your doctor before taking pMg if you have chronic respiratory conditions, and if taking medication do not stop or alter your medication without the knowledge and guidance of your doctor.

6. Muscle Strength Support: Slowly build up (over a period of 3-4 weeks) to an optimum of four (4) MAX tablets a day taken at bedtime with plain cool water.  Important: Take MAX at bedtime so the essential nutrients in MAX are available for exercise-stimulated muscle recovery and growth to occur during sleep.  MAX, which acts as an exercise catalyst, only works for enhanced muscle strength when incorporated with a regimen of regular exercise or physical activity.  Those engaged in intense physical activity or training can increase MAX intake to a maximum of 8 tablets a day, up to 4 tablets before exercise (or spread throughout the day) and 4 tablets taken at bedtime (which yields 80 mg of zinc).  DO NOT EXCEED more than 100 mg of zinc per day from all sources (from food and supplements combined).  MAX has 10 mg of zinc per tablet.  Those whose intake of zinc is 50 mg or more per day, for six weeks or longer, should also take 1-2 mg of supplemental copper a day to avoid a copper deficiency (or consume foods rich in copper such as shellfish, legumes, nuts, seeds, or beef liver).  Yield: 4 tablets of MAX yields 40 mg of elemental zinc, 500 mg of elemental magnesium, and 1,000 mg of natural vitamin C, and 8 tablets of MAX yields twice those amounts.

7. Immune System Support: Slowly build up (over a period of 3-4 weeks) to four (4) MAX tablets a day, in divided doses, for routine immune system support.  When extra immune system support is needed, take a maximum of eight (8) MAX tablets a day, in divided doses, for up to a maximum of 7-10 days, to help boost the immune system, and divide the doses by taking 1or 2 tablets of MAX every 2-3 hours (up to a maximum of 8 tablets a day).  Take with plain cool water, after eating.  DO NOT EXCEED more than 100 mg of zinc per day from all sources (from food and supplements combined).  MAX has 5 mg of zinc per tablet.  Those whose intake of zinc is 50 mg or more per day, for six weeks or longer, should also take 1-2 mg of supplemental copper a day to avoid a copper deficiency (or consume copper-rich foods such as shellfish, legumes, nuts, seeds, or beef liver).  Yield: MAX has 5 mg of elemental zinc, 125 mg of elemental magnesium, and 250 mg of vital vitamin C per tablet.  A little extra vitamin C and vitamin D are also thought to help provide an extra boost to the immune system when needed.

8. pMg and MAX together: For all the benefits of pMg (heart health, circulation, respiratory function, energy, anti-aging, and health span support) and all the benefits of MAX (exercised muscle strength, endurance, peak physical performance, recovery, energy, and immune system support), take both pMg and MAX daily:  Slowly build up (over a period of 3-4 weeks) to an optimum of four (4) pMg tablets taken in the AM or at lunch time (after a meal, taken with plain cool water), and slowly build up to an optimum of four (4) MAX tablets taken at bedtime (with plain cool water).  Combined Yield: 4 tablets of pMg combined with 4 tablets of MAX a day provides 20 mg of elemental zinc, 1,000 mg of elemental magnesium, and 2,000 mg of natural vitamin C.

9. Importance of Fiber: May be beneficial to take dietary fiber daily, especially psyllium fiber.  Psyllium is a stronger hydrophilic than magnesium, and therefore may assist pMg uptake by diverting the hydrophilic effect.  This may be especially helpful for the approximately 10-20% of the adult population who are extremely sensitive to magnesium supplements.  Psyllium fiber is the outer husk portion of psyllium seeds, and is a natural mucilage that is activated by water.  Take pMg after ingesting the psyllium fiber, or bracket the pMg dose around the psyllium fiber (i.e., half the dose of pMg before taking the psyllium fiber, and half the dose of pMg after taking the psyllium fiber).  When taking psyllium fiber carefully follow the manufacturer’s directions and take with plenty of water.  To avoid the gas, cramping and bloating that can occur with first-time users of psyllium fiber, start with a very small amount (about ¼ teaspoon per day) and gradually build up over a period of a couple of weeks to the optimum dose of 1 rounded teaspoonful per serving per day, and take after a meal with plenty of water.  It is suggested that for best results, use a 100% natural psyllium fiber powder supplement (mixed with water) such as original Konsyl^® brand.  Metamucil^® Fiber Wafers can be used when traveling (or for those who simply cannot tolerate the psyllium fiber powder), but it is not quite as effective as Original Konsyl^® 100% Natural Psyllium Fiber because Konsyl^® is free of additives, colors, and sugar.  Note that sugar or fat-laden foods ingested immediately after taking psyllium fiber may cause temporary stomach cramping in some individuals.  (Konsyl is the registered trademark of Konsyl Pharmaceuticals, Inc.; Metamucil is the registered trademark of Procter & Gamble.)

10.  Calcium Supplementation: It will be counterproductive during the pMg or MAX regimens to take any other form of magnesium supplement, and especially counterproductive to take calcium supplements.  It is believed that adequate calcium can be attained by adults by consuming a properly balanced diet, such as the MediterrAsian Diet (which is a natural blend of the Mediterranean Diet with a strong Asian seafood influence).

For those who take calcium supplements because of their concern over bone weakening, regular daily weight-bearing exercise (exercises that you engage in while supporting the weight of the body with the legs), such as regular walking (optimum: 30/100 daily, i.e., 30 minutes a day, at 100 steps per minute), and regular weight training exercises, have repeatedly been shown to help support and maintain bone strength and health.  Recent research has revealed that calcium supplementation tends to make bones brittle (and hence more susceptible to breakage), while magnesium supplementation tends to make bones more flexible (and hence less susceptible to breakage).  It has been demonstrated that calcium from supplements is handled differently by the body than calcium that is naturally present in food.

It is currently believed that the healthiest and most bioavailable form of calcium is dietary calcium that is naturally present in food and derived from a proper and well-balanced diet (rather than from calcium supplements or calcium”fortified” foods).

Contrary to popular belief, daily calcium supplementation in adults has not been shown to significantly improve bone strength, or prevent or reverse weak bones, but on the other hand does significantly contribute to unbalanced calcium metabolism.  It is currently believed that calcium supplementation in mature adults helps make bones more brittle and thus more susceptible to fracture, while magnesium supplementation helps keep bones more flexible and thus less susceptible to fracture.

Fundamentally, a sedentary lifestyle and the lack of regular exercise, especially the lack of regular walking, mobilizes and accentuates a calcium drain from bones which causes the bones to weaken, and at the same time dumps excess calcium into the bloodstream which strongly contributes to unbalanced calcium metabolism.  In addition to weak bones, unbalanced calcium metabolism can affect normal cardiovascular health and function, as well as normal cellular function and longevity.  (For more details about calcium and the effects of unbalanced calcium metabolism see ”Calcium,” “Magnesium,” and “Vitamin D” in the Nutrient Resource Section, and “The Role of Calcium” and “Unbalanced Calcium Metabolism” in the Health Research Section.)

The only thing that has ever demonstrated it can effectively balance calcium metabolism, and prevent and even reverse the problems associated with unbalanced calcium metabolism, is Potentiated Magnesium.  (Reference the following Patents:  U.S. 5,849,337, U.S. 6,372,264, Canada 2,295,108, Japan 3622985, China ZL 02828726.6, France, Germany, and the United Kingdom EP 1003370)

Take pMg Daily for Optimum Cardiovascular Health & Function Support!
Take MAX Daily for Optimum Muscle Strength & Immune System Support!

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The cardiovascular health support and normal respiratory function benefits derived from taking Potentiated Magnesium (pMg) are continued daily dose dependent.  pMg not only can provide natural health and function benefits, it can also help maintain them on an ongoing basis at an optimum level – which can substantially increase healthful longevity, also known as the human Health Span.  Simply put, the health benefits derived from pMg will last for as long as pMg is taken.  Most nutritionally-oriented doctors and orthomolecular researchers agree that healthy adults should consume about 1,000 mg of elemental magnesium per day and at least 2,000 mg of vital vitamin C per day – the exact ratio of these two important essential nutrients in pMg and MAX.

Likewise, the exercised muscle strength and immune system support benefits derived from taking Go To The MAX (MAX) will last for as long as MAX is taken (and remember, MAX can also strengthen the heart muscle).

The natural health and function support benefits derived from taking pMg and MAX, as well as the entire pMg-based line of advanced nutritional supplements, are continued daily dose dependent.

The full extent of the extraordinary benefits derived from taking pMg on an ongoing daily basis can be viewed in U.S. Patents 5,849,337 and 6,372,264 at the U.S. Patent and Trademark Office website: www.uspto.gov.

Take Daily To Maintain Benefits!

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Potentiated Magnesium (pMg) is the most advanced form of magnesium ever developed – and is completely natural.  pMg and the pMg-based products (such as MAX) are a unique and patented blend of natural organic raw materials (such as natural vegetable-source vitamin C and bioflavonoids) and natural inorganic mineral earth elements (such as magnesium and zinc), with the tablet-forming materials from natural vegetable sources, and even the tablet coating that seals in the natural goodness is a natural and pure vegetable-based tablet coating.  This type formulation imparts a slightly speckled appearance to the pMg tablets.  The revolutionary patented process that blends the natural organic and inorganic components together is known as the Compound Complex™ process, and it is this process that imparts its Supercharged Synergy™ – providing unparalleled 100% Uptake that results in the most powerful and effective form of magnesium ever produced.

The magnesium portion of pMg is so potent that it not only profoundly benefits the cardiovascular system, it also dramatically supports the respiratory system – and does so by naturally relaxing the muscles of the respiratory tract, similar to the way in which magnesium has a relaxing effect on the cardiovascular system.  This has proven useful for those with chronic respiratory conditions that are a result of exposure to seasonal environmental irritants.  (Caution: pMg is not for acute respiratory distress or dysfunction.)  Thus, the supercharged magnesium portion of pMg supports both normal heart health and normal respiratory function in a completely natural way by helping to relax their muscle structures.  (For the full extent of the extraordinary benefits derived from taking pMg, see U.S. Patents 5,849,337 and 6,372,264 at the U.S. Patent and Trademark Office website: www.uspto.gov.)

pMg is not only the most advanced form of magnesium in the world, it is also the world’s most advanced form of vitamin C.  There is actually twice as much vitamin C in each pMg tablet as there is elemental magnesium.  (“Elemental” magnesium is the actual amount of magnesium that is available to be taken up by the body, i.e., bioavailable, and the amount of magnesium listed on the pMg label is “elemental” magnesium.)  This 2:1 vitamin C to magnesium proportion is also in Go To The MAX and all pMg-based nutritional supplement products.

Because of the unique Compound Complex™ process, that successfully balances the inherent alkalinity of an inorganic substance (the elemental magnesium portion) with a naturally acidic organic substance (the vegetable-source vitamin C portion), the result is not only magnesium that has been brought to its full potential – Potentiated Magnesium – but in addition, a new and highly absorbable form of vitamin C that has also been brought to its full potential, that in effect becomes Supercharged Vitamin C – or Potentiated Vitamin C – resulting in the most powerful and effective vitamin C on the planet.  (The word “Potentiated” is the exclusive registered trademark of Maxcelint Laboratories Inc.)

The patented Compound Complex process not only potentiates the magnesium (bringing it to its full potential), it also potentiates the vitamin C, making it the world’s most actively absorbed and supercharged form of vitamin C.  It is even significantly better than the much touted Ester-C^® which is really nothing more than vitamin C that has been buffered with a small amount of calcium and with metabolites added for a theoretical increase in uptake and retention, which works well in test tubes and animal models but with only marginal improvements seen in human beings with actual use.  On the other hand, all of the research studies involving pMg have been conducted exclusively with human beings, and have been independently monitored and scientifically verified – with dramatic results.  pMg doesn’t rely on test tube or lab results, but rather uses real people in the real world.  The difference is significant.

The one entity that has conducted the most research with vitamin C, and as a result knows more about vitamin C than anyone, is the Linus Pauling Institute.  They had some interesting things to say about Ester-C^® and its bioavailability:  “One supplement, Ester-C^® contains mainly calcium ascorbate, but also contains small amounts of vitamin C metabolites dehydroascorbate (oxidized ascorbic acid), calcium threonate, and trace levels of xylonate and lyxonate.  Although the metabolites are supposed to increase the bioavailability of vitamin C, the only published study in humans addressing this issue found no difference between Ester-C^® and commercially available ascorbic acid tablets with respect to the absorption and urinary excretion of vitamin C.”
– The Linus Pauling Institute

Note:  Of all the dietary supplements on the market, vitamin C continues to be the single most popular nutrient.  And, of all the vitamin C supplements on the market, Ester-C^® is the most popular vitamin C.  They have achieved this not with a better product, but through vigorous marketing hype and name recognition…but that is about to change.  (Ester-C is the registered trademark of The Ester C Company.)

Making something “available” to the body for uptake, and actual uptake by the body are completely different.  Rather than trying to perfect a particular chemical process (such as with Ester-C^®), Maxcelint Laboratories Inc. has taken a different approach – focusing instead on what actually works within the human body.  This is kind of like “human engineering” a dietary supplement (with the emphasis on the “human” aspect) to create the perfect body fit.  Balance is the key, and pMg is perfectly balanced – for maximum intestinal absorption and optimum cellular utilization (where it really counts) – to provide the absolute best for optimum health.

It has long been known that magnesium and vitamin C are essential for cardiovascular health.  Intravenous (IV) magnesium (as magnesium sulfate) is one of the first things administered in hospital ERs to those with certain heart problems, while it is vitamin C that prevents and remedies certain blood vessel deteriorating conditions.  Magnesium is the most heart (cardio) healthy nutrient there is.  Vitamin C is the most blood vessel (vascular) healthy nutrient there is.  Together they form a natural and strong synergy for cardiovascular health – a Supercharged Synergy™ for optimum health support.

However, not until the development of pMg (that brings magnesium and vitamin C to their full potential) was their full potential recognized – the potential they probably always had but went unrecognized simply because, in the case of magnesium, not enough could be ingested without producing a laxative effect.  There is a strong, natural, and highly compatible synergy between magnesium and vitamin C – for the benefit of the heart and blood vessels, with the added benefit of dramatic support for normal respiratory function.  Now, for the first time ever, both are available in one tablet in the best and most powerful form ever developed – as Potentiated Magnesium.

Then there are the other pMg-based nutritional supplement products, such as MAX – which is Potentiated Magnesium plus the essential mineral zinc.  All pMg-based nutritional supplement products contain Potentiated Magnesium in exactly the same balanced formulation, only with other essential nutrients or phytonutrients (nutrients derived from plants) added that provide a strong synergy for a specific targeted purpose:  pMg is primarily for the support of normal cardiovascular health and respiratory function, while MAX is primarily for support of natural exercised muscle strength and immune system support.

Because of the Compound Complex process used in its formulation, the zinc portion of MAX is also brought to its full potential making it what in effect becomes Supercharged Zinc – or Potentiated Zinc.  (The word “Potentiated” is the exclusive registered trademark of Maxcelint Laboratories Inc.)

The Compound Complex process potentiates and therefore supercharges each nutrient.  Because of the supercharged magnesium (immune system modulator), vitamin C (immune system staple and powerful antioxidant), and the supercharged zinc (key immune system mineral), MAX dramatically supports the immune system – making MAX useful for such things as naturally shortening the duration of symptoms associated with the Winter Season.

The unique and patented Compound Complex process brings out the full power and potential of whatever other essential nutrient or phytonutrient is added to pMg – thus providing for the first time an unparalleled Supercharged Synergy™ for its primary intended target:

pMg for Cardiovascular Health and Respiratory Function Support.
MAX for Exercised Muscle Strength and Immune System Support.

You Really Do Get A Lot More Than You May Think With pMg!

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The revolutionary Compound Complex™ process potentiates all of the active ingredients in Potentiated Magnesium (pMg) and Go To The MAX (MAX), bringing each of them to their full potential.  By potentiating each ingredient it not only fully activates them, it triggers a Supercharged Synergy™ between them.  Potentiated Magnesium^® has been designed and specifically formulated for maximum uptake and optimum effectiveness within the human body – especially supporting optimum heart health and normal respiratory, cellular and muscle function.  The active ingredients in pMg are a select combination of essential nutrients – nutrients the human body requires for normal good health and that need to be supplied daily in balanced proportions for optimum benefit.

Magnificent Magnesium

Magnesium (125 mg elemental Mg per tablet) – The essential mineral magnesium (Mg) originates from the earth’s crust and normally comes into the body by consuming plant foods that have been grown in non-depleted nutrient-rich soil, from consuming animals that have consumed plants or live in a mineral-rich environment (oceans and streams), and from consuming fresh water that has a natural mineral content.  Foods that naturally contain magnesium include:  100% whole grains, legumes (beans, lentils, peanuts, peas and soybeans), green leafy vegetables, seafood (fish and sea vegetables such as kelp), cocoa, nuts and seeds.

Any green plant food contains magnesium – the darker the green the better.  If it has the green plant pigment chlorophyll then it has magnesium because each molecule of chlorophyll is held together by a central atom of magnesium.

Magnesium from food is normally only about 50-60% absorbable at most (assuming that it is grown in nutrient-rich soil in the first place).  By contrast, the magnesium in pMg is 100% absorbable.  The uptake of the magnesium in pMg is vastly superior to all other dietary supplement forms, including the outdated chelated and time-released forms, and even the newer effervescent, transdermal, and topical forms.  Because of the new and patented Compound Complex process, pMg is the only form of magnesium in oral supplement form that has successfully overcome the inherent hydrophilic nature of magnesium (thus eliminating magnesium’s usual laxative effect), and as a result has 100% Uptake – not just bioavailability but actual uptake.  (See “Maxcelint Uptake” and “Compound Complex” for more details.)

Magnesium is essential for health and normal body function, having a wide range of biological functions, and is so important that the human body cannot survive without it.  Because the human body does not produce magnesium it must be replenished daily, hence it being classified as an “essential” nutrient – essential in that it must be consumed daily for life to exist and health to thrive.

Magnesium especially supports and helps maintain: Normal heart health, normal respiratory function, normal blood flow, normal blood pressure, normal glucose uptake, a normal heartbeat rhythm, energy production, normal nerve function, normal muscle function (all muscles, including skeletal muscles, the heart muscle, and the muscles that are part of other structures such as the arteries and bronchial tubes), normal cell function, is involved in over 300 metabolic/enzymatic reactions, helps modulate and balance the immune system, and is one of the most vitally important electrolyte minerals, and, as a natural calcium channel blocker, balances calcium metabolism.  Muscle twitch, spasm or cramp?  That’s an indication of muscle overuse and inadequate electrolytes (potassium, sodium and magnesium), and too much calcium (which triggers muscle contractions).

Magnesium is so beneficial for the heart that it is often IV administered in hospital ERs to many who have suffered a heart attack or have other heart problems such as arrhythmia (irregular heartbeat).

Magnesium is absolutely essential for health, and is the most heart-healthy nutrient there is – and there is no better magnesium in oral supplement form than Potentiated Magnesium (pMg).  The magnesium in pMg is the only magnesium in the world that has been fully activated and brought to its full potential – hence its name: Potentiated Magnesium.

For more information about magnesium, see “Magnesium” in the “Magnificent Minerals” section.

Vital Vitamin C

Vitamin C (250 mg per tablet) – This essential antioxidant vitamin is formed in plant foods as they grow, and is especially abundant in citrus fruits (with the greatest concentration found in the “hips” portion of roses, known as rosehips).  Vitamin C is especially well-known for its ability to support and maintain the structural integrity of the vascular system (blood vessels), with it preventing and remedying the blood vessel and connective tissue deteriorating condition known as “scurvy” (which is well-known to result from a vitamin C deficiency).  Without vitamin C, the body would literally fall apart.

Vitamin C also supports elastin production (which is what provides the elastic characteristic to blood vessels and skin), collagen production (for skin, bone and connective tissue health), and boosts the immune system.  The vitamin C used in pMg is natural vegetable-source ascorbic acid (with rosehips), which provides a natural balance to the inherent alkalinity of magnesium and balances its potential of hydrogen (pH).  pMg also contains natural (and citrus free) bioflavonoids that have a strong synergy with vitamin C, supporting vascular health – especially capillary health and function.  (The capillaries are the smallest blood vessels that act as the direct nutrient pipeline to the cells.)

Vitamin C has such a strong beneficial impact on the vascular system that studies have shown when 1,000 mg of vitamin C are taken along with 800 IU of vitamin E just before eating a fat-laden meal they help keep the blood vessels in their normal flexible and elastic state, as opposed to becoming rigid and less flexible when such a fat-laden meal is consumed without them.  Without vitamins C and E, fat-laden meals adversely affect the vascular system.  Vitamins C and E strongly support the normal function of the vascular system.  Vitamin C is so potent that it even helps re-activate depleted vitamin E.

Vitamin C is considered the premier antioxidant vitamin.  Vitamin C has strong antioxidant qualities that help reduce oxidative stress generated by free radicals.  Free radicals are unstable and highly reactive atoms with an unpaired electron that attack nearby molecules seeking to steal an electron, thus making the attacked molecule a free radical itself.  Free radicals are formed as a normal byproduct of metabolism, and by such environmental factors as pollution, radiation, and breathing cigarette smoke.  Regardless of the source, if free radicals are not held in check (by antioxidants like vitamin C) they cause oxidative stress and damage to cells and cell membranes.  The lipids and sterols (fats and fat-like substances), such as triglycerides and cholesterol, that are part of what make up the protective cell membranes are especially susceptible to oxidative damage by means of an oxidative reaction known as lipid peroxidation.  Such cell damage is a strong contributory factor to inflammation and cellular aging.  pMg and all pMg-based products have ample amounts of vitamin C in each tablet.

Vitamin C strongly supports the immune system.  Research by Dr. Linus Pauling, and by other researchers more recently, has shown that vitamin C supplementation stimulates the production and concentration of certain immune system antibodies in the blood, while at the same time helping to prevent the seasonal (Winter) decline of certain other antibodies, thus supporting how the immune system functions.  Regular hand washing and “PARSNIP” may also help prevent the spread of seasonal infectious pathogens.

PARSNIP is an acronym for the Prevention And Reduction of Seriously Nasty Infectious Pathogens, which is the rationale for reconsidering the social convention of hand shaking as a greeting, especially during seasonal infectious outbreaks.  Perhaps during the Winter months just verbally expressing “PARSNIP” would be a better alternative to hand shaking, with PARSNIP serving as an explanation to let the other person know that you respect their health in addition to your own.  Just saying “PARSNIP” shows that you are aware and care.

Vitamin C also has a synergistic action with magnesium in helping to normalize respiratory function.  Vitamin C combats bronchial constriction from an antioxidant standpoint while magnesium relaxes the muscle structures of the bronchial tubes.  This may be especially useful information for those with symptoms associated with chronic respiratory conditions, seasonal respiratory conditions, or exposure to environmental irritants.

Vitamin C is absolutely essential for health, and is the most vascular-healthy nutrient in existence – and there is no better vitamin C than that found in pMg.  Because of the Compound Complex™ process, the vitamin C in pMg is fully activated and supercharged vitamin C.

For more information about vitamin C, see “Vitamin C” in the “Vital Vitamins” section.

Essential Zinc

Zinc (5 mg per tablet of MAX) – Go To The MAX^® (MAX) is Potentiated Magnesium plus the essential mineral zinc (Zn).  The Compound Complex™ process of MAX fully potentiates the zinc content, in addition to the magnesium and vitamin C content.  The essential mineral zinc supports the immune system, nerve and muscle function, the reproductive system, and the structure and function of cells.  When blended with the right amount and balance of the essential mineral magnesium (as is the case with MAX), zinc has an especially profound and natural beneficial impact on the exercised strength of muscles.  Because of the Compound Complex™ process, the zinc in MAX is fully activated and supercharged zinc.

For more information about zinc, see “Zinc” in the “Magnificent Minerals” section.

The active ingredients of Potentiated Magnesium and Go To The MAX nutritional supplements are in exactly the right amount and balanced proportion for their specific targeted purpose – pMg for the support of normal heart health, circulation, respiratory and cellular  function, energy production, and the human health span; MAX for the support of exercised muscle strength, endurance, peak physical performance, exercise recovery, energy production, and support of a normal immune system.

The Compound Complex™ process ensures that the active ingredients of pMg and MAX are fully activated and each brought to their full potential – producing a Supercharged Synergy™ between the ingredients which results in a previously unknown degree of power and effectiveness.

Essential Nutrients Brought to Their Full Potential!

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Maxcelint Uptake = Maximum Intestinal Absorption and Optimum Cellular Utilization

The Compound Complex™ process is how Potentiated Magnesium (pMg) is formed – a unique and patented process that allows for maximum synergy between the ingredients and is the reason for its unprecedented uptake.  pMg is designed to work with how the human body normally functions, and is in sync with Nature.  It is the Compound Complex process that supercharges and releases the full potential of the magnesium portion of pMg, and at the same time supercharges its vitamin C portion.

The unique (and patented) Compound Complex process of pMg and the pMg-based products imparts an unparalled Supercharged Synergy™ between the ingredients that results in the most powerful and effective form of magnesium ever developed.  The reason it’s so powerful and effective is the Compound Complex process creates organically-bound magnesium - just the way it’s naturally found in green leafy vegetables.  This also holds true for the other mineral elements as well, such as zinc in Go To The MAX (forming organically-bound zinc), thus creating a natural blend between the inorganic earth elements (minerals) and the organic components (vitamin C and bioflavonoids).  This process truly is: The Best of Mother Nature blended with modern science.™ 

It is the Compound Complex process that supercharges the essential nutrients and phytonutrients in all the pMg-based products: Magnesium, vitamin C, and the bioflavonoids in Potentiated Magnesium (pMg), and the magnesium, vitamin C, zinc, and the bioflavonoids in Go To The MAX (MAX).  The supercharging of the nutrients enhances each other, providing a strong synergistic power and effectiveness – and is what is known as Supercharged Synergy.

The Compound Complex process starts with the concept of a special type of chemical bond, known in science as a “coordination complex,” modifies it and takes it several steps further – imparting a unique double (compound) bond – forming a new type of chemical bond called a “compound coordination complex,” or just simply: a Compound Complex.  Basically, the Compound Complex is where the molecules of one nutrient are encased with the molecules of another nutrient, and then those nutrients are encased with the molecules of a third nutrient.  It is this new and previously unknown type of Compound Complex that allows for the maximum intestinal absorption and optimum cellular utilization of pMg and MAX, which is what “uptake” is all about, in addition to supercharging its ingredients.  Only pMg and the pMg-based products (such as MAX) are formed as a Compound Complex.

“Uptake” is the taking in of nutrients into the body for its use, and is comprised of two basic steps: Intestinal absorption and cellular utilization.  After consumption, the first obstacle nutrients need to navigate is absorption by the gastrointestinal (GI) tract.  This is where all other magnesium supplements fail, giving in to magnesium’s inherent hydrophilic nature (attract and hold water), often producing a laxative effect, instead of the magnesium being absorbed in any meaningful amounts.  Next is where all nutrients are actually used – on the cellular level.  pMg is the only magnesium nutritional supplement that has been specifically designed to successfully navigate intestinal absorption and provide it to the cells in its full amount and most usable ionic form.  This is called Maxcelint Uptake^®, that is, maximum intestinal absorption and optimum cellular utilization.

In fact, the name “Maxcelint” is derived from maximum, cellular and intestinal absorption and utilization (which, not coincidentally, happens to rhyme with “excellent”).

Quite simply, pMg’s uptake is unmatched by any other magnesium (or vitamin C) product.  pMg is the most advanced, powerful, and effective form of magnesium (and vitamin C) in the world, providing maximum intestinal absorption and optimum cellular utilization, where it counts the most – in the GI tract and on the cellular level.

When taken as directed, the uptake of pMg and all pMg-based products is 100%.  Only pMg and the pMg-based nutritional supplements have Maxcelint Uptake^®.

Supercharged Synergy with 100% Uptake!

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Potentiated Magnesium^® (pMg) is no ordinary dietary supplement.  pMg^® is extraordinary in every respect and has extraordinary health benefits, primarily supporting normal:  Heart health, circulation, respiratory function, cellular function, muscle function, energy production, and supporting a normal Health Span.  To understand how pMg works requires a basic understanding of how pMg came to be.

The Unexpected Discoveries

In 1968 a quest began to try and find a natural substance that could provide relief for a condition of the heart known as cardiac arrhythmia extrasystole, more specifically known as a premature ventricular contraction (PVC), which were stress-induced, as opposed to having an underlying heart defect or organic cause.  (Of course, any heartbeat arrhythmia should be fully evaluated by a cardiologist to establish its cause.)

Stress-induced PVCs are a common condition that can occur in otherwise healthy individuals.  They occur where a strong emotion such as fear or excitement, or exposure to chronic stress, can stimulate what feels like a skipped heartbeat.  However, PVCs are actually an early or premature heartbeat followed by a slightly longer than usual pause before the next heartbeat (typically perceived as a palpitation), which occurs in the ventricle heart chamber (the muscular chamber that pumps blood out of the heart to the rest of the body), hence its name:  Premature ventricular contraction.

Both acute stress and chronic stress can stimulate stress-induced PVCs.  Other common triggers include the consumption of stimulants such as sugar, chocolate, caffeine, monosodium glutamate (MSG), stimulant drugs (legal and illegal), unaccustomed exercise or other physical strain or exhaustion, lack of sleep, dehydration, and overeating – virtually anything that stresses the body – emotionally, mentally, or physically, and, it has been learned, is especially common when there is an imbalance between the electrolyte minerals calcium and magnesium (too much calcium and not enough magnesium).  Technically, one or more trigger causes the muscle heart cells (myocytes) spontaneous depolarization (causing an electrical discharge) out of the usual nerve-stimulated heartbeat sequence causing a PVC to occur when calcium ions are in excess (calcium is responsible for muscle contractions, while magnesium is responsible for muscle relaxation).  It is now known that the most common trigger is anxiety and stress which can cause PVCs to occur when there is inadequate magnesium on site.  (References: Premature Ventricular Contractions, MayoClinic.com, and Mount Sinai Hospital, New York websites)

Historically, Stress-induced PVCs have plagued astronauts ever since the beginning of the U.S. space program.  Apparently, riding a rocket full of highly explosive rocket fuel, pulling very high G’s at launch, and then being hurled into space is a little stressful (go figure).

There have even been love songs that have mentioned stress-induced PVCs:  “When I saw my love my heart skipped a beat with excitement…” This might even be the origin of how the heart has come to be thought of as the seat of emotional love:  A strong emotion that affects the heart.

As the quest continued, every known nutritional substance (primarily vitamins and minerals) was tested individually, as well as testing every possible combination.  After more than 10 years of testing the primary focus narrowed to minerals, and more testing narrowed the search to the electrolyte minerals.  Eventually the search focused on the essential electrolyte mineral magnesium.

The first problem encountered with magnesium when taken in oral supplement form was its inherent hydrophilic nature, that is, its inherent ability to attract and hold water in the intestinal tract, which is what gives it its tendency to cause transitory diarrhea.  In addition, magnesium is naturally highly alkaline, which also contributes to making it difficult to assimilate.  Thus, an intense program was developed over the ensuing years with the goal of finding a way to overcome these two significant obstacles so a convenient-to-take oral form of magnesium could be taken each day in meaningful amounts, with the goal of naturally preventing and relieving stress-induced PVCs.

After much trial and error that spanned many years, a unique way was eventually developed where magnesium could be formed in an oral supplement form (for easy daily consumption) that successfully overcame the inherent hydrophilic nature and alkalinity of magnesium.  This unique formulation process eventually became known as the Compound Complex™ process, a previously unknown process based on the nature of the chemical bond.  (Reference: U.S. Patents 5,849,337 and 6,372,264 and other worldwide patents by Michael W. Dixon, and “The Nature Of The Chemical Bond”, Baker Non-resident Lectureship in Chemistry at Cornell University, by Dr. Linus Pauling)

The Compound Complex process allowed magnesium for the first time to be ingested in meaningful amounts without producing any deleterious side effects, and at the same time allowed for 100% Uptake (not just bioavailability, but actual uptake).  This type of uptake, which is maximized intestinal absorption and optimized cellular utilization, eventually became known as Maxcelint Uptake^®.  (See “Compound Complex & Maxcelint Uptake” for more details.)

1.  Effectiveness -  Then the first of five unexpected discoveries was made.  It was discovered that the Compound Complex process caused a supercharging effect of the ingredients of the new magnesium preparation, which resulted in bringing magnesium to its full potential, the potential it probably always had but went unrecognized simply because not enough magnesium could be ingested without it causing transitory diarrhea.  This new magnesium preparation that had reached its full potential became known as Potentiated Magnesium, with pMg becoming its chemical symbol as well as its abbreviation.  And, the Compound Complex process not only brought out the full potential of the magnesium, it also supercharged the other major ingredient of pMg, the vitamin C content.

Discovery One: The Compound Complex process supercharges all the ingredients, bringing each to their full potential and making each much more powerful and effective.

2.  Dystrophic Calcification -  Then the second unexpected discovery was made.  Potentiated Magnesium was so powerful and effective that it not only prevented and relieved stress-induced PVCs, it also had other quite profound beneficial effects on the heart and vascular system – the most significant of which is that pMg demonstrated an ability to prevent, reverse and actually reduce the physical presence of dystrophic calcification (calcium deposits in soft tissues), which is one of the primary factors that can affect blood flow.  (Reference: U.S. Patents 5,849,337 and 6,372,264)

Discovery Two: Potentiated Magnesium demonstrated profound beneficial support for normal heart-health and arterial function, and an actual reduction of the physical presence of dystrophic calcification.

3.  Unbalanced Calcium Metabolism -  Then the third unexpected discovery was made.  After realizing that Potentiated Magnesium had such a profound beneficial impact on the cardiovascular system and its normal function and health, and did so in a natural way, intense study was undertaken to try and establish the actual underlying cause of dystrophic calcification.  Through a series of scientific investigations it was eventually determined that the actual underlying culprit that causes dystrophic calcification that most affects the heart and arteries is unbalanced calcium metabolism, that is, how excess calcium is used in conjunction with inadequate magnesium on the cellular level, especially involving the endothelial cells that line the interior of the arteries.  Adequate magnesium is a natural calcium channel blocker that controls and regulates how much calcium enters cells, therefore providing the balance needed for normal calcium metabolism and normal cellular function.  It was further determined that the effect unbalanced calcium metabolism has on the normal health and function of the cardiovascular system is facilitated by a long-standing subclinical vitamin C deficiency that weakens the structural integrity of the vascular system (as a result of inhibited collagen formation).  Ongoing adequate vitamin C provides the basic raw material necessary for the structural integrity and normal function of the vascular system.  The primary nutrients in Potentiated Magnesium are the essential mineral magnesium and vital vitamin C.  (See “Unbalanced Calcium Metabolism,” “The Role of Calcium,” “Magnesium,” and “Vitamin C” for more details.)

Discovery Three: The underlying cause of dystrophic calcification in the cardiovascular system was determined to be unbalanced calcium metabolism (caused by excess calcium in the presence of inadequate magnesium on the cellular level) in a weakened arterial system of long duration (caused by a long-standing subclinical vitamin C deficiency).

4.  Energy Production & Health Span -  As research continued, and the role of Potentiated Magnesium on the normal function, vitality, energy, stability, and life of the cell became better understood, the forth discovery was made.  It was learned that pMg provided the magnesium ions necessary to bond (on the molecular level) with the energy molecule adenosine triphosphate (ATP) that is produced by the mitochondria (the cell’s “power plant”) in each cell to form the complete energy complex MgATP – thus naturally increasing energy.  Also, it was discovered that by improving the healthy function of the cells by balancing calcium metabolism, cellular damage could be prevented and thus the cell’s longevity was optimized (excess unbalanced calcium causes cell damage).  As a result, pMg demonstrated that it could help slow the aging process and prevent premature aging – on the cellular level – which naturally extends the human Health Span (healthful longevity). (See “Cells – The Basis of Life & Aging” and “The Real Secret of Health & Longevity” in the Health Research Section for more details.)

Discovery Four: Potentiated Magnesium helps prevent cellular damage and supports normal cell function, supports energy production, helps slow the aging process and prevent premature aging, and in so doing increases the human Health Span.

5.  Respiratory Function -  A true serendipitous story:  In 2006, a professional singer went to the renowned alternative medical clinic in Newport Beach, California, the Whitaker Wellness Institute, seeking relief from symptoms associated with chronic respiratory constriction.  The singer was administered IV magnesium, which was the only thing that really helped her.  The singer was told by her treating physician that she must have the mineral magnesium on a daily basis if she wants ongoing relief.  Not being practical to receive IV magnesium every day, the singer was advised to find an oral form of magnesium that she could tolerate (she was especially sensitive to oral magnesium supplements).  The singer subsequently tried every form of magnesium supplement on the market, but could not find one that she could tolerate.  So, back to the Whitaker Wellness Institute she went.  This time the singer just happened to see the same doctor who was involved in monitoring some of the research studies of some of the individuals who were taking and testing the effectiveness of Potentiated Magnesium (pMg), and who just happened to have a bottle of it.  When the singer told the doctor that she couldn’t find a magnesium supplement that she could tolerate, the doctor handed her the bottle of pMg and told her to try this new form of magnesium (at the time, not yet on the market).  The singer found that she could tolerate pMg without any difficulty, and as a result got the respiratory relief she sought.  Through this event (and subsequent confirming studies), it was unexpectedly discovered that Potentiated Magnesium has a profound beneficial effect on the respiratory system, strongly supports normal respiratory function, and confirms that pMg is well-tolerated - even in those who are especially sensitive to magnesium.  The fact that the singer just happened to go to the one medical clinic, and see the one doctor who just happened to have a bottle of pMg, was truly serendipitous.

Discovery Five: Potentiated Magnesium supports the normal function and relaxation of the muscle structures of the respiratory tract and thus helps support normal respiratory function.

Another Important Discovery

Several other discoveries were made about heart health, aside from those made involving Potentiated Magnesium.  More intense research eventually revealed the cascading physiological pathway of arterial dystrophic calcification, and exactly how it can eventually lead to potentially life-threatening cardiovascular events – specifically identifying each step, starting with an improper diet and exactly how that can eventually lead to the number one cause of death in the U.S. and throughout the world (details of which will be revealed and discussed in a more appropriate forum).

So, while looking for a natural remedy for stress-induced PVCs, several unexpected discoveries were made.

Potentiated Magnesium represents a quantum leap forward in the development of nutritional supplements, in natural health, and in what pMg actually does in the human body.  Never before has a nutritional supplement supported such a broad spectrum of natural health benefits, supporting normal:  Heart health, circulation and blood flow, respiratory function, cellular function, muscle function, energy production, and healthful longevity.  The health benefits of Potentiated Magnesium are so far-reaching that it actually has a strong influence on the normal healthy function of cells – all cells – and as a result extends each cell’s normal Health Span.

Normal cardiovascular health and increased healthful longevity – it doesn’t get much better than that.

How It Does What It Does

Heart Health – Simply put, Potentiated Magnesium has a profound beneficial impact on normal heart health as a result of magnesium’s basic ability to balance calcium metabolism and prevent dystrophic calcification, and vitamin C’s ability to physically strengthen the structural integrity of the blood vessels in addition to it being a potent antioxidant.  In addition, because of magnesium’s inherent ability to relax muscles, pMg may also help to support normal blood pressure by relaxing the small muscles that are an integral part of the artery structure which results in arterial dilation.  (See “You Get More Than You Think” and “The Active Ingredients of pMg & MAX,” “The Real Secret of Health & Longevity,” “The Importance of Magnesium,” “Unbalanced Calcium Metabolism” and “Back To Basics With Mother Nature” for more in-depth information.)

Respiratory Function – Potentiated Magnesium has a profound beneficial impact on respiratory function by relaxing the muscle structures that surround and are an integral part of the respiratory passageways.  Magnesium is a well-known natural muscle relaxer.  pMg is so good at providing muscle relaxation that it has been used quite successfully with other electrolyte minerals (potassium and sodium) to relieve muscle cramps:  That result from exercising too vigorously (known as “use” cramps, which should more accurately be called “overuse” cramps), nocturnal leg and feet cramps, charley horse type cramps, spontaneous muscle spasms or muscle twitches, and has even prevented and helped provide relief from tension headaches and menstrual cramps.  Magnesium provides the muscle relaxing quality to balance calcium’s ability to contract muscles, which is particularly important for normal respiratory and cardiovascular function.

Enhanced Energy – Magnesium functions on the cellular level, where it bonds with the mitochondria-produced energy molecule adenosine triphosphate (ATP) to form the complete energy complex MgATP.  An increase in natural energy is the first thing usually noticed by those who begin taking Potentiated Magnesium for the first time.  Many have reported the elimination of their usual mid-afternoon drowsiness.  And, the enhanced energy is a natural increase (as opposed to an artificial stimulation like that derived from caffeine or sugar).  There is no “buzz” with pMg, just an increase in natural energy.  And, the natural increase in energy does not interfere with sleep.  In fact, because of the natural muscle relaxing quality of pMg, it may actually assist in falling asleep.

Muscle Strength – Because of magnesium’s inherent ability to have such a dramatic effect on muscles (both heart and skeletal muscles), when Potentiated Magnesium is combined with the essential mineral zinc, and then taken at bedtime (which is when exercised muscles recover and grow), after having been engaged in exercise or other physical activities earlier in the day, muscle strength and endurance naturally increase.  Numerous independent studies have verified an 11-56% increase in exercised muscle strength.  Go To The MAX – Potentiated Magnesium plus Zinc (MAX) is a special blend of pMg and zinc, and has been specifically designed to provide a completely natural way to increase exercised muscle strength and endurance, and provide peak physical performance for all physical activities.  Plus, the Compound Complex process not only supercharges the magnesium and vitamin C content, it also supercharges the zinc content, yielding the world’s most powerful and effective natural exercised muscle strength formulation.  (See “Go To The MAX” and “Get The Most From Your Workout With MAX” for references and more detailed information.)

Immune Support – Go To The MAX (pMg + Zinc) provides natural support for the normal function of the immune system.  Magnesium is a natural immune system modulator.  Vitamin C is well-known as a potent antioxidant and provides support for the immune system.  The essential mineral Zinc provides natural support for boosting the immune system.  MAX combines all three essential nutrients with the Compound Complex process which provides 100% Uptake.

In addition, pMg and MAX also supports all of the other health and normal function benefits associated with their primary ingredients:  Magnesium, vitamin C, and zinc.  More information about these important nutrients, as well as all the other nutrients, can be found in The Complete Nutrient Directory™ in the Nutrient Resource Section.

The Basis For How pMg Works

Fundamentally, Potentiated Magnesium works on the cellular and molecular level.  Nutrients are the basic raw materials that allow the body to function, with such function occurring on the cellular level.  Minerals are specifically needed by the body for function and body structure, while vitamins act more as catalytic enzymes that allow function.  Without nutrients the cells would cease to function and die, as would the body.  Adequate and balanced nutrients are what provide the cells with the raw materials they need to function in a normal manner.  When the cells are functioning in a normal, balanced, stable and healthy manner a condition of homeostasis is said to exist.

The human body always wants to be in homeostasis and continuously strives to maintain it, as evidenced by the fact that the human body even has an immune system in the first place – so the body can take care of itself.  It is well-known that medications don’t actually heal the body, but rather only set-up the internal environment so the body can heal itself.  In a somewhat similar way, nutrients help the body heal itself by optimizing the internal environment by providing the basic raw materials of cellular function and life.  When the cells are functioning normally, the body is able to maintain homeostasis.  When homeostasis exists the cells are humming right along and the body thrives.  But if homeostasis doesn’t exist then degenerative conditions can develop.  To return to and maintain homeostasis the raw materials of normal cell function need to be present.  Potentiated Magnesium and Go To The MAX provide some of those basic raw materials the body needs for normal cell function and to maintain homeostasis, and does so with 100% Uptake.

Potentiated Magnesium doesn’t remedy any health problem.  Rather it provides some of the most important basic raw materials necessary for the cells and the body to return to its normal, balanced, stable and healthy condition of homeostasis.  The body actually heals itself, with pMg only providing the basic raw materials so it can do so.  Potentiated Magnesium doesn’t heal the body, Mother Nature does.  (See “Back To Basics With Mother Nature” in the Health Research Section for more information.)

Bottom Line: Potentiated Magnesium (pMg) supports the normal function of the human body – nothing more, nothing less.

Potentiated Magnesium Works With How The Human Body Normally Works!

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