Potentiated Magnesium (pMg) is an advanced form of the essential mineral magnesium (Mg), featuring Maxcelint Uptake for maximum intestinal absorption and optimum cellular utilization – with 100% Uptake – and is the same advanced form of magnesium used in the following patents: U.S. 5,849,337, U.S. 6,372,264, Canada 2,295,108, Japan 3622985, China ZL 02828726.6, and other issued patents in the main countries that make up the European Union (France, Germany, and the United Kingdom) EP 1003370 – that supports normal cardiovascular health and function, circulation, respiratory function, energy production, and
helps prevent premature aging.

The most powerful effect demonstrated by taking Potentiated Magnesium on a daily basis is the profound beneficial impact it has on supporting normal heart health and vascular system function (as detailed in its many worldwide patents) – especially benefitting the important endothelial cells that line and protect the interior surface of the arteries – plus pMg is naturally antioxidant rich.  It is well-known that the essential mineral magnesium is the most important nutrient there is for heart health and vitamin C is vital for vascular function.  pMg is the most powerful and effective Dietary Supplement form of magnesium and vitamin C ever developed – specifically for cardiovascular health & function – and does so naturally with 100% Uptake and no deleterious side effects.

Potentiated Magnesium naturally supports and helps maintain the balance, stability, structural integrity, and normal function (i.e., homeostasis) of the cardiovascular system, cellular function, respiratory function, muscle function, nerve function, arterial function, and endothelium function.  pMg has a natural arterial relaxing quality that supports normal blood circulation and normal blood pressure, plus it supports normal glucose metabolism (glycolysis), naturally supports mitochondrial MgATP energy production, is an important electrolyte mineral that contributes to the prevention and relief of muscle cramps and spasm, sparks youthful vitality that helps avoid common mid-afternoon drowsiness, has a natural muscle relaxing quality that helps support a restful night’s sleep – and supports normal heart function and heartbeat while balancing calcium metabolism.

As a natural calcium channel blocker, Potentiated Magnesium naturally balances calcium metabolism and as a result helps prevent cellular dysfunction, damage, demise and decay (cellular aging) which slows the aging process and helps prevent premature aging, thus extending the human Health Span (healthful longevity) – and it does all of these things completely naturally with essential nutrients the human body is known to need to function normally – and without producing the laxative side effect common with all other magnesium supplements.

Potentiated Magnesium is the only Dietary Supplement form of the essential mineral magnesium that overcomes the inherent hydrophilic nature of magnesium (avoiding magnesium’s usual laxative effect), to provide unprecedented 100% Uptake and delivery to cells – where it really counts.

Potentiated Magnesium is particularly important as we age – especially for mature adults in the fast-growing Baby Boomer Generation – and is equally important for adults of all ages who want to do everything they can to optimize their health and longevity – naturally.

For the first time in Dietary Supplement history, Potentiated Magnesium fully activates and brings the essential mineral magnesium to its full potential.

pMg is made in the U.S.A., is tested and Laboratory Certified by an independent outside lab to ensure the highest quality, purity, potency, and exacting proprietary formulation, and is exclusively produced by Maxcelint Laboratories Inc.

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Go To The MAX – Potentiated Magnesium plus Zinc (MAX) is a unique blend of the world’s most powerful and effective magnesium, Potentiated Magnesium (pMg), and the essential mineral zinc (Zn).  The essential mineral zinc compounded with Potentiated Magnesium to form Go To The MAX naturally enhances and supports the immune system and the reproductive system, supports normal MgATP energy production, strengthens exercised muscle function, helps increase endurance and aerobic capacity (VO₂ max), and helps speed recovery time after physical activity.  The Compound Complex™ process used to formulate MAX provides 100% Uptake on the intestinal and cellular level and imparts a Supercharged Synergy™ between the ingredients, which results in increased exercised muscle strength and enhanced endurance – naturally – when engaged in regular exercise, sports, or other physical activities of choice, which contributes to peak physical performance, and also naturally boosts the immune system.

Go To The MAX naturally supports the Immune System in three ways: (1) Magnesium is an immune system modulator, and as such provides balance to the immune system; (2) Vitamin C is a well-known staple of the immune system, and is the gold standard for antioxidants by which all others are compared; and (3) Zinc is the one mineral that is well-known to be essential for boosting the immune system, with it being considered the most potent immune system boosting mineral.  MAX brings these three important nutrients together in a super-strong synergy for natural immune system support – unlike any other that has come before.

MAX strongly supports the immune system and may significantly boost the immune system when needed, which is an especially important consideration during certain times of the year such as the Winter Season.

Go To The MAX naturally supports the energized function and strength of all Exercised Muscles, including: (1) Skeletal muscles – Striated muscle tissue that is made up of bundles of muscle fibers held together by connective tissue that are attached to the skeleton by collagen-containing tendons and are what allow body movement, with such muscles being under voluntary control; (2) Smooth muscles – Involuntary-controlled muscles that allow organs, gastrointestinal (GI) tract, respiratory tract, and blood vessel contractions and movement, with such muscles under the control of the autonomic nervous system; and, (3) Cardiac muscle – A specialized type of involuntary-controlled striated muscle tissue, similar to skeletal muscle but much more resistant to fatigue, that is found in the walls of the heart (known as the myocardium) that allow the heart to rhythmically contract and relax, pumping blood throughout the body.

Go To The MAX is for those seeking the maximum in natural exercised muscle strength and naturally boosting the immune system!

One of the most profound and noticeable effects of taking Go To The MAX on a daily basis is the beneficial impact it has on skeletal muscles (when exercised), with a new level of exercised strength and endurance, enhanced recovery, and an increase in natural energy.  As an important electrolyte mineral, MAX helps prevent and relieve muscle cramps, especially those in the legs and feet after vigorous use.  Several independent studies have demonstrated an amazing 11% to 56% increase in exercised muscle strength when the essential minerals magnesium and zinc are properly formulated and taken when engaged in physical activities, especially when taken at bedtime.  Increased exercised muscle strength and endurance results were seen in these studies in only a few weeks.  (Reference: Journal of Nutrition 132: 930-935 2002; American Journal of Clinical Nutrition 72: #2, 585s-593s 2000; Medicine and Science in Sports & Exercise 31: #5, 483 1999; Journal of The American College of Nutrition 11: 326-329 1992; Am Journal of Clinical Nutrition 49: 1295-1301 1989; Journal of Applied Physiology 62: 545-550 1987; Am Journal of Clinical Nutrition 37: 407-415 1983)

MAX does not add muscle bulk or size but rather naturally supports exercised muscle strength, which helps facilitate normal muscle function, exercise, and physical activity.

MAX also strengthens the most important muscle in the body – the heart muscle.  Unlike health-damaging anabolic steroids (and other unnatural substances), MAX is made from 100% natural essential nutrients the human body is known to need for normal function and health.  Steroids damage the heart.  MAX strengthens the heart – naturally – plus MAX is naturally rich in antioxidants.  MAX does not have steroid effects.

Strong Muscles and a Strong Immune System is what MAX is primarily about – naturally.  These become very important as we age, and also are especially important for the fast-growing Baby Boomer Generation.

Go To The MAX is for the serious athlete and weekend warrior alike, and for those seriously interested in strengthening their immune system.

MAX is made in the U.S.A., is tested and Laboratory Certified by an independent outside lab to ensure the highest quality, purity, potency, and exacting proprietary formulation, and is exclusively produced by Maxcelint Laboratories Inc.

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Magnesium is universally acknowledged as the world’s most heart healthy nutrient.  However, to be effective, it has to be fully and properly absorbed – first by the gastrointestinal (GI) tract, and then properly utilized on the cellular level where all nutrients are used in the human body.

The key to Potentiated Magnesium’s effectiveness is quite simply uptake, more specifically, Maxcelint Uptake ^® which is unique to Potentiated Magnesium (pMg) and the entire line of pMg-based natural nutritional supplement products.

Magnesium is inherently hydrophilic (i.e., attracts and holds water in the GI tract).  This is what makes all other forms of magnesium nutritional supplements difficult to absorb in any meaningful amounts, and is what causes them to produce their well-known side effect of transitory diarrhea.  This laxative effect is why magnesium is used in certain laxative products (such as “Milk Of Magnesia”).  Potentiated Magnesium ^® is the only supplemental form of magnesium that successfully overcomes magnesium’s inherent hydrophilic nature, allowing for its unprecedented 100% Uptake – providing maximum intestinal absorption and optimum cellular utilization.  In fact, the name “Maxcelint” is derived from maximum, cellular and intestinal uptake, with “Uptake” denoting both aspects, i.e., full and proper intestinal absorption and cellular utilization.

No other magnesium supplement has Maxcelint Uptake, and therefore no other magnesium supplement can match pMg’s unique uptake ability – and what it actually can do in the human body.  The results of its research studies and its many worldwide patents speak for themselves, and are testament to pMg’s uniqueness.  Magnesium’s enhanced uptake, along with what pMg actually does in the human body, are key parts of the pMg patents.  

Potentiated Magnesium is truly one of a kind – the only nutritional supplement form of magnesium that is 100% bioavailable and provides 100% Uptake.  pMg is so effective, both on the intestinal level and on the cellular level, that it surpasses all other supplement forms, including the outdated chelated and time-released forms, and even the newer effervescent, transdermal, and topical forms.  Only doctor-administered IV magnesium sulfate, as used in a medical setting, is delivered as effectively to the body’s cells, but even the IV administered form lacks the balance of the other nutrients present in pMg for optimum effectiveness – nor is it practical on an ongoing daily basis.  IV administered magnesium sulfate is good for potentially lifesaving emergency use, while there is nothing better than Potentiated Magnesium for daily use.

A new, natural, balanced, and very unique organic/inorganic complex, known as a Compound Complex™, is what allows the unprecedented uptake of pMg on the intestinal and cellular level – with no deleterious side effects whatsoever – as long as the body has an opportunity to adapt.  This is best accomplished by initially introducing the pMg daily regimen very gradually, starting with only one (1) tablet a day and then gradually building up to the optimum daily dose over a period of three or four weeks, and taken only with plain water (not other beverages, especially not hot liquids because heated liquids can increase the hydrophilic activity of magnesium).  pMg has scientifically been designed and developed to work in harmony with how the human body naturally works – in a water-based fluid environment at body temperature – to provide orthomolecular homeostasis, i.e., nutrient provided balance, stability, structural integrity, and normal function of the human body.

The Compound Complex process also imparts a Supercharged Synergy™ between all the nutrients in every pMg-based nutritional supplement – which results in the most powerful and effective nutritional supplements on the planet.

Potentiated Magnesium is the basis of the complete pMg-based line of natural nutritional supplement products.  This means that whatever else you get from the specific targeted pMg-based supplement (such as MAX which is for exercised muscle strength, endurance, and immune system support), you also get the basic health benefits inherent to the primary nutrients in pMg (i.e., magnesium and vitamin C).  (See “Potentiated Magnesium,” “Go To The MAX” and “You Get More Than You Think” for more details.)

Maxcelint Uptake for Maximum Effectiveness!

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pMg Daily Supports Heart Health   •   MAX Daily Supports Muscle & Immune Strength

Every healthy adult interested in their health and normal body function, especially their heart health, normal blood flow, normal artery function, normal cell function, normal muscle function and strength (the heart is also a muscle), normal respiratory function, youthful vitality and increased energy, and increased healthful longevity (known as the “Health Span”) should be taking Potentiated Magnesium (pMg) on a daily basis.

Even though designed for adults of all ages, Potentiated Magnesium ^® is especially important for older adults (40+) and particularly the burgeoning Baby Boomer Generation – for both men and women alike – who are now entering what has been called the “heart attack years.”  pMg^® daily naturally supports cardiovascular health.

Not often mentioned is the fact that:  “More women (52.7%) than men (47.3%) die from heart disease each year, and more women (59.8%) than men (40.2%) have strokes.”  (Source: American Heart Association & National Stroke Association)

Potentiated Magnesium is also for those who want a strong and normal functioning respiratory system, for those who desire increased energy and youthful vitality, and for those who want to slow the aging process and prevent premature aging – with a desire to increase their Health Span.

Go To The MAX^® – Potentiated Magnesium plus Zinc (MAX) is for healthy adults of all ages who want to get the most out of whatever is their physical activity of choice, to naturally increase their muscle strength, endurance, peak physical performance, recovery, energy, and also for those who want to supercharge their immune system.

Basically, pMg is for heart health, circulation, respiratory and cellular function, energy, and health span support, while MAX is for exercised muscle strength, endurance, peak physical performance, recovery, energy, and immune system support.  All healthy adults who desire to naturally maximize improvements in these areas should take pMg and/or MAX – on an ongoing daily basis.  The benefits derived from pMg and MAX are daily dose dependent.

(Please Note:  Because the kidneys help regulate magnesium levels in the blood, those with compromised or abnormal kidney function should only take pMg or MAX, or any form of supplemental magnesium, with their doctor’s approval and guidance.)

pMg Daily for Heart Health Support!   MAX Daily for Muscle Strength & Immune Support!

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If pregnant or lactating, or otherwise under the care of a physician, or a medical condition exists, especially compromised kidney or digestive tract function, or sensitive to any ingredient, consult your doctor before taking Potentiated Magnesium (pMg), and, of course, keep out of the reach of children.  Because the kidneys help regulate how much magnesium is in the blood, those who have compromised or abnormal kidney function should check with their doctor before taking any form of magnesium.  A compromised digestive tract can interfere with magnesium uptake (as can the taking of calcium supplements, which also interferes with magnesium uptake).  Magnesium can interfere with the uptake of certain medications, but this can usually be overcome by taking them at different times (your doctor or pharmacist can guide you).  If any of these conditions exist, it is always prudent to check with your doctor before taking any dietary supplement, including pMg or MAX, or any supplement that contains magnesium.

Always Consult Your Doctor Before Taking Any Supplement!

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pMg is for optimum heart health and respiratory function support
MAX is for optimum muscle strength and immune system support

Potentiated Magnesium (pMg) and Go To The MAX (MAX) are for adults with normal kidney and digestive tract function.  Those with compromised kidney or digestive tract function need to consult with their doctor before taking any form of supplemental magnesium (the kidneys help regulate how much magnesium is in the blood, while digestive tract problems can interfere with nutrient uptake).  Carefully follow intake guidelines:

1. Take only with plain cool water (not other liquids, especially not hot liquids or carbonated beverages).  Virtually all chemical reactions in the human body take place in a water-based fluid environment at body temperature.  Cool or cold water is okay, but not hot water (hot beverages can stimulate the hydrophilic laxative effect of magnesium), and not carbonated water or other carbonated beverages (carbonated water, which is acidic, may disrupt the normal pH balance which can cause acid-buffering calcium to be leached from the bones, similar to the way phosphoric acid in sodas do).  The best water is natural spring water.  Do not take with distilled or de-ionized water (which have had their naturally occurring and healthful mineral content removed), and do not take with the newer fad or modified waters such as the high alkaline (high pH) water (which may interfere with nutrient uptake as well as normal food digestion).  Natural spring water (that is at room temperature, cool, or even cold) is the best.

2. First-time users, start with one (1) tablet a day (to allow for body adaptation), and then very gradually increase daily dose to optimum intake level over a period of three or four weeks.

3. Spread the total daily amount of pMg throughout the day in divided doses, with meals and at bedtime.  Take MAX at bedtime for muscle strength support, or take MAX in divided doses for immune system support.  Yield: Each tablet of pMg yields 125 mg of elemental magnesium and 250 mg of natural vitamin C.  Each tablet of MAX yields 10 mg of elemental zinc, 125 mg of elemental magnesium, and 250 mg of natural vitamin C.

4. Cardiovascular Health Support: Slowly build up to an optimum of eight (8) pMg tablets a day, in divided doses, with meals and at bedtime.  Example: 2 tablets with each meal and 2 at bedtime, or 4 tablets AM and 4 tablets PM taken with meals with plain water (do not exceed more than 4 tablets at a time).  May be beneficial to bracket meals with each dose (example: 2 tablets before the meal, and 2 tablets after the meal), especially for those with a compromised digestive tract or those who are especially sensitive to magnesium supplements.  (If taking both pMg and MAX, slowly build up to an optimum of 4 pMg tablets in AM after a meal, and an optimum of 4 MAX tablets taken only at bedtime.)  Yield: 8 tablets of pMg yields 1,000 mg of elemental magnesium and 2,000 mg of natural vitamin C.  4 tablets of pMg and 4 tablets of MAX yields 40 mg of elemental zinc, 1,000 mg of elemental magnesium, and 2,000 mg of natural vitamin C.

5. Respiratory Function Support: Start with only one (1) pMg tablet a day (on an empty stomach), and slowly build up to four (4) pMg tablets a day as needed.  Example: Optimum is 1 or 2 tablets first thing in the morning, and 1 or 2 tablets at bedtime.  An “empty stomach” means 20-30 minutes before food, or at least 2-3 hours after food (taken with plain cool water).  Some have gotten rather dramatic relief from taking only 1 pMg tablet a day (first thing in the morning), while others have flourished with taking 4 pMg tablets a day (2 tablets AM and 2 tablets PM).  Yield: Each tablet of pMg yields 125 mg of elemental magnesium and 250 mg of natural vitamin C.  Important: pMg is not for acute respiratory distress or malfunction.  However, pMg may help support normal respiratory function in those exposed to seasonal environmental irritants.  It is very important that you consult your doctor before taking pMg if you have chronic respiratory conditions, and if taking medication do not stop or alter your medication without the knowledge and guidance of your doctor.

6. Muscle Strength Support: Slowly build up (over a period of 3-4 weeks) to an optimum of four (4) MAX tablets a day taken at bedtime with plain cool water.  Important: Take MAX at bedtime so the essential nutrients in MAX are available for exercise-stimulated muscle recovery and growth to occur during sleep.  MAX, which acts as an exercise catalyst, only works for enhanced muscle strength when incorporated with a regimen of regular exercise or physical activity.  Those engaged in intense physical activity or training can increase MAX intake to a maximum of 8 tablets a day, up to 4 tablets before exercise (or spread throughout the day) and 4 tablets taken at bedtime (which yields 80 mg of zinc).  DO NOT EXCEED more than 100 mg of zinc per day from all sources (from food and supplements combined).  MAX has 10 mg of zinc per tablet.  Those whose intake of zinc is 50 mg or more per day, for six weeks or longer, should also take 1-2 mg of supplemental copper a day to avoid a copper deficiency (or consume foods rich in copper such as shellfish, legumes, nuts, seeds, or beef liver).  Yield: 4 tablets of MAX yields 40 mg of elemental zinc, 500 mg of elemental magnesium, and 1,000 mg of natural vitamin C, and 8 tablets of MAX yields twice those amounts.

7. Immune System Support: Slowly build up (over a period of 3-4 weeks) to four (4) MAX tablets a day, in divided doses, for routine immune system support.  When extra immune system support is needed, take a maximum of eight (8) MAX tablets a day, in divided doses, for up to a maximum of 7-10 days, to help boost the immune system, and divide the doses by taking 1or 2 tablets of MAX every 2-3 hours (up to a maximum of 8 tablets a day).  Take with plain cool water, after eating.  DO NOT EXCEED more than 100 mg of zinc per day from all sources (from food and supplements combined).  MAX has 5 mg of zinc per tablet.  Those whose intake of zinc is 50 mg or more per day, for six weeks or longer, should also take 1-2 mg of supplemental copper a day to avoid a copper deficiency (or consume copper-rich foods such as shellfish, legumes, nuts, seeds, or beef liver).  Yield: MAX has 5 mg of elemental zinc, 125 mg of elemental magnesium, and 250 mg of vital vitamin C per tablet.  A little extra vitamin C and vitamin D are also thought to help provide an extra boost to the immune system when needed.

8. pMg and MAX together: For all the benefits of pMg (heart health, circulation, respiratory function, energy, anti-aging, and health span support) and all the benefits of MAX (exercised muscle strength, endurance, peak physical performance, recovery, energy, and immune system support), take both pMg and MAX daily:  Slowly build up (over a period of 3-4 weeks) to an optimum of four (4) pMg tablets taken in the AM or at lunch time (after a meal, taken with plain cool water), and slowly build up to an optimum of four (4) MAX tablets taken at bedtime (with plain cool water).  Combined Yield: 4 tablets of pMg combined with 4 tablets of MAX a day provides 20 mg of elemental zinc, 1,000 mg of elemental magnesium, and 2,000 mg of natural vitamin C.

9. Importance of Fiber: May be beneficial to take dietary fiber daily, especially psyllium fiber.  Psyllium is a stronger hydrophilic than magnesium, and therefore may assist pMg uptake by diverting the hydrophilic effect.  This may be especially helpful for the approximately 10-20% of the adult population who are extremely sensitive to magnesium supplements.  Psyllium fiber is the outer husk portion of psyllium seeds, and is a natural mucilage that is activated by water.  Take pMg after ingesting the psyllium fiber, or bracket the pMg dose around the psyllium fiber (i.e., half the dose of pMg before taking the psyllium fiber, and half the dose of pMg after taking the psyllium fiber).  When taking psyllium fiber carefully follow the manufacturer’s directions and take with plenty of water.  To avoid the gas, cramping and bloating that can occur with first-time users of psyllium fiber, start with a very small amount (about ¼ teaspoon per day) and gradually build up over a period of a couple of weeks to the optimum dose of 1 rounded teaspoonful per serving per day, and take after a meal with plenty of water.  It is suggested that for best results, use a 100% natural psyllium fiber powder supplement (mixed with water) such as original Konsyl^® brand.  Metamucil^® Fiber Wafers can be used when traveling (or for those who simply cannot tolerate the psyllium fiber powder), but it is not quite as effective as Original Konsyl^® 100% Natural Psyllium Fiber because Konsyl^® is free of additives, colors, and sugar.  Note that sugar or fat-laden foods ingested immediately after taking psyllium fiber may cause temporary stomach cramping in some individuals.  (Konsyl is the registered trademark of Konsyl Pharmaceuticals, Inc.; Metamucil is the registered trademark of Procter & Gamble.)

10.  Calcium Supplementation: It will be counterproductive during the pMg or MAX regimens to take any other form of magnesium supplement, and especially counterproductive to take calcium supplements.  It is believed that adequate calcium can be attained by adults by consuming a properly balanced diet, such as the MediterrAsian Diet (which is a natural blend of the Mediterranean Diet with a strong Asian seafood influence).

For those who take calcium supplements because of their concern over bone weakening, regular daily weight-bearing exercise (exercises that you engage in while supporting the weight of the body with the legs), such as regular walking (optimum: 30/100 daily, i.e., 30 minutes a day, at 100 steps per minute), and regular weight training exercises, have repeatedly been shown to help support and maintain bone strength and health.  Recent research has revealed that calcium supplementation tends to make bones brittle (and hence more susceptible to breakage), while magnesium supplementation tends to make bones more flexible (and hence less susceptible to breakage).  It has been demonstrated that calcium from supplements is handled differently by the body than calcium that is naturally present in food.

It is currently believed that the healthiest and most bioavailable form of calcium is dietary calcium that is naturally present in food and derived from a proper and well-balanced diet (rather than from calcium supplements or calcium”fortified” foods).

Contrary to popular belief, daily calcium supplementation in adults has not been shown to significantly improve bone strength, or prevent or reverse weak bones, but on the other hand does significantly contribute to unbalanced calcium metabolism.  It is currently believed that calcium supplementation in mature adults helps make bones more brittle and thus more susceptible to fracture, while magnesium supplementation helps keep bones more flexible and thus less susceptible to fracture.

Fundamentally, a sedentary lifestyle and the lack of regular exercise, especially the lack of regular walking, mobilizes and accentuates a calcium drain from bones which causes the bones to weaken, and at the same time dumps excess calcium into the bloodstream which strongly contributes to unbalanced calcium metabolism.  In addition to weak bones, unbalanced calcium metabolism can affect normal cardiovascular health and function, as well as normal cellular function and longevity.  (For more details about calcium and the effects of unbalanced calcium metabolism see ”Calcium,” “Magnesium,” and “Vitamin D” in the Nutrient Resource Section, and “The Role of Calcium” and “Unbalanced Calcium Metabolism” in the Health Research Section.)

The only thing that has ever demonstrated it can effectively balance calcium metabolism, and prevent and even reverse the problems associated with unbalanced calcium metabolism, is Potentiated Magnesium.  (Reference the following Patents:  U.S. 5,849,337, U.S. 6,372,264, Canada 2,295,108, Japan 3622985, China ZL 02828726.6, France, Germany, and the United Kingdom EP 1003370)

Take pMg Daily for Optimum Cardiovascular Health & Function Support!
Take MAX Daily for Optimum Muscle Strength & Immune System Support!

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The cardiovascular health support and normal respiratory function benefits derived from taking Potentiated Magnesium (pMg) are continued daily dose dependent.  pMg not only can provide natural health and function benefits, it can also help maintain them on an ongoing basis at an optimum level – which can substantially increase healthful longevity, also known as the human Health Span.  Simply put, the health benefits derived from pMg will last for as long as pMg is taken.  Most nutritionally-oriented doctors and orthomolecular researchers agree that healthy adults should consume about 1,000 mg of elemental magnesium per day and at least 2,000 mg of vital vitamin C per day – the exact ratio of these two important essential nutrients in pMg and MAX.

Likewise, the exercised muscle strength and immune system support benefits derived from taking Go To The MAX (MAX) will last for as long as MAX is taken (and remember, MAX can also strengthen the heart muscle).

The natural health and function support benefits derived from taking pMg and MAX, as well as the entire pMg-based line of advanced nutritional supplements, are continued daily dose dependent.

The full extent of the extraordinary benefits derived from taking pMg on an ongoing daily basis can be viewed in U.S. Patents 5,849,337 and 6,372,264 at the U.S. Patent and Trademark Office website: www.uspto.gov.

Take Daily To Maintain Benefits!

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Potentiated Magnesium (pMg) is the most advanced form of magnesium ever developed – and is completely natural.  pMg and the pMg-based products (such as MAX) are a unique and patented blend of natural organic raw materials (such as natural vegetable-source vitamin C and bioflavonoids) and natural inorganic mineral earth elements (such as magnesium and zinc), with the tablet-forming materials from natural vegetable sources, and even the tablet coating that seals in the natural goodness is a natural and pure vegetable-based tablet coating.  This type formulation imparts a slightly speckled appearance to the pMg tablets.  The revolutionary patented process that blends the natural organic and inorganic components together is known as the Compound Complex™ process, and it is this process that imparts its Supercharged Synergy™ – providing unparalleled 100% Uptake that results in the most powerful and effective form of magnesium ever produced.

The magnesium portion of pMg is so potent that it not only profoundly benefits the cardiovascular system, it also dramatically supports the respiratory system – and does so by naturally relaxing the muscles of the respiratory tract, similar to the way in which magnesium has a relaxing effect on the cardiovascular system.  This has proven useful for those with chronic respiratory conditions that are a result of exposure to seasonal environmental irritants.  (Caution: pMg is not for acute respiratory distress or dysfunction.)  Thus, the supercharged magnesium portion of pMg supports both normal heart health and normal respiratory function in a completely natural way by helping to relax their muscle structures.  (For the full extent of the extraordinary benefits derived from taking pMg, see U.S. Patents 5,849,337 and 6,372,264 at the U.S. Patent and Trademark Office website: www.uspto.gov.)

pMg is not only the most advanced form of magnesium in the world, it is also the world’s most advanced form of vitamin C.  There is actually twice as much vitamin C in each pMg tablet as there is elemental magnesium.  (“Elemental” magnesium is the actual amount of magnesium that is available to be taken up by the body, i.e., bioavailable, and the amount of magnesium listed on the pMg label is “elemental” magnesium.)  This 2:1 vitamin C to magnesium proportion is also in Go To The MAX and all pMg-based nutritional supplement products.

Because of the unique Compound Complex™ process, that successfully balances the inherent alkalinity of an inorganic substance (the elemental magnesium portion) with a naturally acidic organic substance (the vegetable-source vitamin C portion), the result is not only magnesium that has been brought to its full potential – Potentiated Magnesium – but in addition, a new and highly absorbable form of vitamin C that has also been brought to its full potential, that in effect becomes Supercharged Vitamin C – or Potentiated Vitamin C – resulting in the most powerful and effective vitamin C on the planet.  (The word “Potentiated” is the exclusive registered trademark of Maxcelint Laboratories Inc.)

The patented Compound Complex process not only potentiates the magnesium (bringing it to its full potential), it also potentiates the vitamin C, making it the world’s most actively absorbed and supercharged form of vitamin C.  It is even significantly better than the much touted Ester-C^® which is really nothing more than vitamin C that has been buffered with a small amount of calcium and with metabolites added for a theoretical increase in uptake and retention, which works well in test tubes and animal models but with only marginal improvements seen in human beings with actual use.  On the other hand, all of the research studies involving pMg have been conducted exclusively with human beings, and have been independently monitored and scientifically verified – with dramatic results.  pMg doesn’t rely on test tube or lab results, but rather uses real people in the real world.  The difference is significant.

The one entity that has conducted the most research with vitamin C, and as a result knows more about vitamin C than anyone, is the Linus Pauling Institute.  They had some interesting things to say about Ester-C^® and its bioavailability:  “One supplement, Ester-C^® contains mainly calcium ascorbate, but also contains small amounts of vitamin C metabolites dehydroascorbate (oxidized ascorbic acid), calcium threonate, and trace levels of xylonate and lyxonate.  Although the metabolites are supposed to increase the bioavailability of vitamin C, the only published study in humans addressing this issue found no difference between Ester-C^® and commercially available ascorbic acid tablets with respect to the absorption and urinary excretion of vitamin C.”
– The Linus Pauling Institute

Note:  Of all the dietary supplements on the market, vitamin C continues to be the single most popular nutrient.  And, of all the vitamin C supplements on the market, Ester-C^® is the most popular vitamin C.  They have achieved this not with a better product, but through vigorous marketing hype and name recognition…but that is about to change.  (Ester-C is the registered trademark of The Ester C Company.)

Making something “available” to the body for uptake, and actual uptake by the body are completely different.  Rather than trying to perfect a particular chemical process (such as with Ester-C^®), Maxcelint Laboratories Inc. has taken a different approach – focusing instead on what actually works within the human body.  This is kind of like “human engineering” a dietary supplement (with the emphasis on the “human” aspect) to create the perfect body fit.  Balance is the key, and pMg is perfectly balanced – for maximum intestinal absorption and optimum cellular utilization (where it really counts) – to provide the absolute best for optimum health.

It has long been known that magnesium and vitamin C are essential for cardiovascular health.  Intravenous (IV) magnesium (as magnesium sulfate) is one of the first things administered in hospital ERs to those with certain heart problems, while it is vitamin C that prevents and remedies certain blood vessel deteriorating conditions.  Magnesium is the most heart (cardio) healthy nutrient there is.  Vitamin C is the most blood vessel (vascular) healthy nutrient there is.  Together they form a natural and strong synergy for cardiovascular health – a Supercharged Synergy™ for optimum health support.

However, not until the development of pMg (that brings magnesium and vitamin C to their full potential) was their full potential recognized – the potential they probably always had but went unrecognized simply because, in the case of magnesium, not enough could be ingested without producing a laxative effect.  There is a strong, natural, and highly compatible synergy between magnesium and vitamin C – for the benefit of the heart and blood vessels, with the added benefit of dramatic support for normal respiratory function.  Now, for the first time ever, both are available in one tablet in the best and most powerful form ever developed – as Potentiated Magnesium.

Then there are the other pMg-based nutritional supplement products, such as MAX – which is Potentiated Magnesium plus the essential mineral zinc.  All pMg-based nutritional supplement products contain Potentiated Magnesium in exactly the same balanced formulation, only with other essential nutrients or phytonutrients (nutrients derived from plants) added that provide a strong synergy for a specific targeted purpose:  pMg is primarily for the support of normal cardiovascular health and respiratory function, while MAX is primarily for support of natural exercised muscle strength and immune system support.

Because of the Compound Complex process used in its formulation, the zinc portion of MAX is also brought to its full potential making it what in effect becomes Supercharged Zinc – or Potentiated Zinc.  (The word “Potentiated” is the exclusive registered trademark of Maxcelint Laboratories Inc.)

The Compound Complex process potentiates and therefore supercharges each nutrient.  Because of the supercharged magnesium (immune system modulator), vitamin C (immune system staple and powerful antioxidant), and the supercharged zinc (key immune system mineral), MAX dramatically supports the immune system – making MAX useful for such things as naturally shortening the duration of symptoms associated with the Winter Season.

The unique and patented Compound Complex process brings out the full power and potential of whatever other essential nutrient or phytonutrient is added to pMg – thus providing for the first time an unparalleled Supercharged Synergy™ for its primary intended target:

pMg for Cardiovascular Health and Respiratory Function Support.
MAX for Exercised Muscle Strength and Immune System Support.

You Really Do Get A Lot More Than You May Think With pMg!

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The revolutionary Compound Complex™ process potentiates all of the active ingredients in Potentiated Magnesium (pMg) and Go To The MAX (MAX), bringing each of them to their full potential.  By potentiating each ingredient it not only fully activates them, it triggers a Supercharged Synergy™ between them.  Potentiated Magnesium^® has been designed and specifically formulated for maximum uptake and optimum effectiveness within the human body – especially supporting optimum heart health and normal respiratory, cellular and muscle function.  The active ingredients in pMg are a select combination of essential nutrients – nutrients the human body requires for normal good health and that need to be supplied daily in balanced proportions for optimum benefit.

Magnificent Magnesium

Magnesium (125 mg elemental Mg per tablet) – The essential mineral magnesium (Mg) originates from the earth’s crust and normally comes into the body by consuming plant foods that have been grown in non-depleted nutrient-rich soil, from consuming animals that have consumed plants or live in a mineral-rich environment (oceans and streams), and from consuming fresh water that has a natural mineral content.  Foods that naturally contain magnesium include:  100% whole grains, legumes (beans, lentils, peanuts, peas and soybeans), green leafy vegetables, seafood (fish and sea vegetables such as kelp), cocoa, nuts and seeds.

Any green plant food contains magnesium – the darker the green the better.  If it has the green plant pigment chlorophyll then it has magnesium because each molecule of chlorophyll is held together by a central atom of magnesium.

Magnesium from food is normally only about 50-60% absorbable at most (assuming that it is grown in nutrient-rich soil in the first place).  By contrast, the magnesium in pMg is 100% absorbable.  The uptake of the magnesium in pMg is vastly superior to all other dietary supplement forms, including the outdated chelated and time-released forms, and even the newer effervescent, transdermal, and topical forms.  Because of the new and patented Compound Complex process, pMg is the only form of magnesium in oral supplement form that has successfully overcome the inherent hydrophilic nature of magnesium (thus eliminating magnesium’s usual laxative effect), and as a result has 100% Uptake – not just bioavailability but actual uptake.  (See “Maxcelint Uptake” and “Compound Complex” for more details.)

Magnesium is essential for health and normal body function, having a wide range of biological functions, and is so important that the human body cannot survive without it.  Because the human body does not produce magnesium it must be replenished daily, hence it being classified as an “essential” nutrient – essential in that it must be consumed daily for life to exist and health to thrive.

Magnesium especially supports and helps maintain: Normal heart health, normal respiratory function, normal blood flow, normal blood pressure, normal glucose uptake, a normal heartbeat rhythm, energy production, normal nerve function, normal muscle function (all muscles, including skeletal muscles, the heart muscle, and the muscles that are part of other structures such as the arteries and bronchial tubes), normal cell function, is involved in over 300 metabolic/enzymatic reactions, helps modulate and balance the immune system, and is one of the most vitally important electrolyte minerals, and, as a natural calcium channel blocker, balances calcium metabolism.  Muscle twitch, spasm or cramp?  That’s an indication of muscle overuse and inadequate electrolytes (potassium, sodium and magnesium), and too much calcium (which triggers muscle contractions).

Magnesium is so beneficial for the heart that it is often IV administered in hospital ERs to many who have suffered a heart attack or have other heart problems such as arrhythmia (irregular heartbeat).

Magnesium is absolutely essential for health, and is the most heart-healthy nutrient there is – and there is no better magnesium in oral supplement form than Potentiated Magnesium (pMg).  The magnesium in pMg is the only magnesium in the world that has been fully activated and brought to its full potential – hence its name: Potentiated Magnesium.

For more information about magnesium, see “Magnesium” in the “Magnificent Minerals” section.

Vital Vitamin C

Vitamin C (250 mg per tablet) – This essential antioxidant vitamin is formed in plant foods as they grow, and is especially abundant in citrus fruits (with the greatest concentration found in the “hips” portion of roses, known as rosehips).  Vitamin C is especially well-known for its ability to support and maintain the structural integrity of the vascular system (blood vessels), with it preventing and remedying the blood vessel and connective tissue deteriorating condition known as “scurvy” (which is well-known to result from a vitamin C deficiency).  Without vitamin C, the body would literally fall apart.

Vitamin C also supports elastin production (which is what provides the elastic characteristic to blood vessels and skin), collagen production (for skin, bone and connective tissue health), and boosts the immune system.  The vitamin C used in pMg is natural vegetable-source ascorbic acid (with rosehips), which provides a natural balance to the inherent alkalinity of magnesium and balances its potential of hydrogen (pH).  pMg also contains natural (and citrus free) bioflavonoids that have a strong synergy with vitamin C, supporting vascular health – especially capillary health and function.  (The capillaries are the smallest blood vessels that act as the direct nutrient pipeline to the cells.)

Vitamin C has such a strong beneficial impact on the vascular system that studies have shown when 1,000 mg of vitamin C are taken along with 800 IU of vitamin E just before eating a fat-laden meal they help keep the blood vessels in their normal flexible and elastic state, as opposed to becoming rigid and less flexible when such a fat-laden meal is consumed without them.  Without vitamins C and E, fat-laden meals adversely affect the vascular system.  Vitamins C and E strongly support the normal function of the vascular system.  Vitamin C is so potent that it even helps re-activate depleted vitamin E.

Vitamin C is considered the premier antioxidant vitamin.  Vitamin C has strong antioxidant qualities that help reduce oxidative stress generated by free radicals.  Free radicals are unstable and highly reactive atoms with an unpaired electron that attack nearby molecules seeking to steal an electron, thus making the attacked molecule a free radical itself.  Free radicals are formed as a normal byproduct of metabolism, and by such environmental factors as pollution, radiation, and breathing cigarette smoke.  Regardless of the source, if free radicals are not held in check (by antioxidants like vitamin C) they cause oxidative stress and damage to cells and cell membranes.  The lipids and sterols (fats and fat-like substances), such as triglycerides and cholesterol, that are part of what make up the protective cell membranes are especially susceptible to oxidative damage by means of an oxidative reaction known as lipid peroxidation.  Such cell damage is a strong contributory factor to inflammation and cellular aging.  pMg and all pMg-based products have ample amounts of vitamin C in each tablet.

Vitamin C strongly supports the immune system.  Research by Dr. Linus Pauling, and by other researchers more recently, has shown that vitamin C supplementation stimulates the production and concentration of certain immune system antibodies in the blood, while at the same time helping to prevent the seasonal (Winter) decline of certain other antibodies, thus supporting how the immune system functions.  Regular hand washing and “PARSNIP” may also help prevent the spread of seasonal infectious pathogens.

PARSNIP is an acronym for the Prevention And Reduction of Seriously Nasty Infectious Pathogens, which is the rationale for reconsidering the social convention of hand shaking as a greeting, especially during seasonal infectious outbreaks.  Perhaps during the Winter months just verbally expressing “PARSNIP” would be a better alternative to hand shaking, with PARSNIP serving as an explanation to let the other person know that you respect their health in addition to your own.  Just saying “PARSNIP” shows that you are aware and care.

Vitamin C also has a synergistic action with magnesium in helping to normalize respiratory function.  Vitamin C combats bronchial constriction from an antioxidant standpoint while magnesium relaxes the muscle structures of the bronchial tubes.  This may be especially useful information for those with symptoms associated with chronic respiratory conditions, seasonal respiratory conditions, or exposure to environmental irritants.

Vitamin C is absolutely essential for health, and is the most vascular-healthy nutrient in existence – and there is no better vitamin C than that found in pMg.  Because of the Compound Complex™ process, the vitamin C in pMg is fully activated and supercharged vitamin C.

For more information about vitamin C, see “Vitamin C” in the “Vital Vitamins” section.

Essential Zinc

Zinc (5 mg per tablet of MAX) – Go To The MAX^® (MAX) is Potentiated Magnesium plus the essential mineral zinc (Zn).  The Compound Complex™ process of MAX fully potentiates the zinc content, in addition to the magnesium and vitamin C content.  The essential mineral zinc supports the immune system, nerve and muscle function, the reproductive system, and the structure and function of cells.  When blended with the right amount and balance of the essential mineral magnesium (as is the case with MAX), zinc has an especially profound and natural beneficial impact on the exercised strength of muscles.  Because of the Compound Complex™ process, the zinc in MAX is fully activated and supercharged zinc.

For more information about zinc, see “Zinc” in the “Magnificent Minerals” section.

The active ingredients of Potentiated Magnesium and Go To The MAX nutritional supplements are in exactly the right amount and balanced proportion for their specific targeted purpose – pMg for the support of normal heart health, circulation, respiratory and cellular  function, energy production, and the human health span; MAX for the support of exercised muscle strength, endurance, peak physical performance, exercise recovery, energy production, and support of a normal immune system.

The Compound Complex™ process ensures that the active ingredients of pMg and MAX are fully activated and each brought to their full potential – producing a Supercharged Synergy™ between the ingredients which results in a previously unknown degree of power and effectiveness.

Essential Nutrients Brought to Their Full Potential!

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1.  Natural?
2.  Consult doctor?
3.  How much pMg to take?
4.  First-time user guidelines + fiber benefits?
5.  Accelerate the benefits?
6.  60 second muscle cramp relief?
7.  How much MAX to take?
8.  Is MAX a steriod or have steriod effects?
9.  Is it okay to take both pMg and MAX?
10.  Will benefits last?
11.  Okay to take other magnesium supplements?
12.  Okay to take calcium supplements?
13.  Does MAX also have heart-health benefits?
14.  Laxative effect?
15.  Sensitive to gluten?
16.  Production facility?
17.  Product shelf life?
18.  Animal testing?
19.  Nutrient resource directory for all nutrients?
20.  Ways to naturally increase the Health Span?
21.  First thing noticed when starting pMg?
22.  Can anything else provide the same heart health benefits as pMg?
23.  How important is pMg for heart health?
24.  How important are “The Five Pillars of Health”?
25.  Can I still benefit taking pMg or MAX if I don’t exercise or eat healthy?
26.  How does pMg and MAX have 100% Uptake?
27.  Does pMg affect the body’s acid/alkaline balance?
28.  Is pMg good for the bones?
29.  Can pMg or MAX boost the immune system?
30.  Isn’t pMg a little pricey for a magnesium supplement?
31.  What is Orthomolecular Biochemistry Research?
32.  Difference between Dietary Supplements and Nutritional Supplements?
33.  Are the Special Online Discount Prices available by phone?

1.  Q. Are pMg and MAX natural?

A. Yes and No…It depends on how you think of “natural.”  Yes: Both pMg and MAX are a unique and patented blend of natural organic raw materials (such as vitamin C) and natural inorganic mineral elements (such as magnesium and zinc), the bioflavonoids and tablet-forming materials are from vegetable sources, and the tablet coating is a natural vegetable-based coating, which together impart a slightly speckled natural appearance to the tablets.  No: All supplements are man-made.  You can’t just pick a formed supplement tablet off of a tree, or grow some in your garden.  The ingredients may come from nature, but it takes people to make them into supplements.

2.  Q. Who should consult their doctor before taking pMg or MAX?

A. If pregnant or lactating, or otherwise under the care of a physician, or a medical condition exists, especially compromised kidney or digestive tract function, or sensitive to any ingredient, consult your doctor before taking Potentiated Magnesium (pMg) or Go To The MAX and, of course, keep out of the reach of children.  Because the kidneys help regulate how much magnesium is in the blood, those who have compromised or abnormal kidney function should check with their doctor before taking any form of magnesium.  A compromised digestive tract can interfere with magnesium uptake (as can the taking of calcium supplements, which also interferes with magnesium uptake).  Magnesium can interfere with the uptake of certain medications, but this can usually be overcome by taking them at different times (your doctor or pharmacist can guide you).  If any of these conditions exist, it is always prudent to check with your doctor before taking any dietary supplement, including pMg or MAX.

3.  Q.  How much pMg should I take?

A. That depends on your objective.

General & Heart Health Support: Most knowledgeable doctors and researchers suggest an intake level of 1,000 mg of magnesium per day, and about 2,000 mg of vitamin C per day – in divided doses.  That is the amount of magnesium and vitamin C in eight tablets of pMg, and at that intake level one bottle of pMg (with 240 tablets) is a one-month supply.  That level of intake is seen as a standard intake level for general and heart health support for most people.

Maximum Heart Health Support: An intake level of 2,000 mg of magnesium per day from pMg (in divided doses) is believed to provide strong support for the normal health and function of the cardiovascular system.  A maximum intake level up to 3,000 mg of magnesium per day from pMg (in divided doses), taken for at least 6 months, up to a maximum of one year, has demonstrated in the pMg patents to provide a maximum level of support for the normal function of the cardiovascular system, arterial function, and normal circulation.  (The multiple-bottle discounts on the Special Online Discount Prices page are especially designed to accommodate those who wish to take pMg at higher intake levels.)

Respiratory Function Support: As little as 1-4 tablets of pMg per day supports normal respiratory function.  Important Note: pMg is not for acute respiratory distress or malfunction, and is not a substitute for appropriate intervention.

Each tablet of pMg is standardized to contain 125 mg of elemental magnesium and 250 mg of vitamin C.

4.  Q.  I’m a first-time user of pMg.  What do I need to know?  What about fiber?

A. The most important things to know are: (1) Start by taking 1 pMg tablet a day, and gradually increase to desired dose over a period of 3-4 weeks to allow body adaptation; (2) Take with plain water that is cool or cold, not other beverages and especially not with hot water or hot beverages; (3) Take with or immediately after a meal; (4) Do not exceed taking 4 tablets at a time; (5) At higher daily amounts, bracket meals (i.e., half the dose immediately before the meal, and the other half immediately after the meal); and, (6) If especially sensitive to magnesium, take immediately after taking a serving of psyllium fiber to divert the hydrophilic effect (psyllium fiber is a stronger hydrophilic than magnesium).  Plus, the daily intake of dietary fiber (especially psyllium fiber) has other health benefits:  Naturally works with how the human body normally functions (without creating a dependence), supports the normal function of the GI tract, and new research suggests fiber may have anti-inflammatory properties (Reference: “New Study: Increasing Your Fiber Intake Can Reduce Inflammation,” Larissa Long, Live in the Now, March 19, 2012).

5.  Q.  Is there a way to accelerate the benefits derived from taking pMg?

A. Yes.  The benefits derived from taking pMg can be accelerated by following the guidelines in “The Five Pillars of Health” and “Accelerating The Benefits” in the Product Section of the Natural Health Directory.

6.  Q.  Can pMg relieve a muscle cramp?

A. Yes.  pMg can quickly stop a muscle cramp while it is actually happening.  It does so in two ways: (1) With the muscle relaxing quality inherent in magnesium; and, (2) With the electrolyte effect inherent in magnesium.  To relieve a muscle cramp that commonly occurs in the extremities, take two pMg tablets with a cup or more of an electrolyte replenishment drink (such as Gatorade) or water enhanced with electrolytes (such as Smart Water), and the cramp will usually disappear in about a minute or less.  You can make your own electrolyte replenishment drink by mixing in a cup of water the contents from one 99 mg potassium capsule, a quarter teaspoon of salt, and one teaspoon of sugar.  In addition to relieving the muscle cramp, pMg can also help prevent it from returning.  Some have found muscle cramp relief with a topically-applied magnesium foam known as Theraworx Relief.

7.  Q.  How much MAX should I take?

A. Exercised Muscle Strength: The optimum dose of MAX is 4 tablets taken at bedtime, on a day that you have worked out (or engaged in physical activities).  As with pMg, start with taking 1 tablet of MAX a day and gradually increase to the optimum daily dose over a period of 3-4 weeks, and take with cool or cold plain water.  Great results have also been achieved by those who regularly workout and take up to 4 tablets of MAX before working out, in addition to the 4 tablets at bedtime (after gradually increasing to that level).  However, if taking more than 8 tablets of MAX a day for longer than 6 weeks, it is important to also take 1 or 2 mg of copper a day (usually available in a good multi-vitamin/mineral supplement) to prevent a copper deficiency (which can cause neurological damage and lack of muscle coordination).

A. Boosting the Immune System: The optimum dose of MAX is up to 8 tablets a day, taken after meals in divided doses, with cool or cold plain water.  Anytime zinc is taken in excess of 50 mg a day, for more than 6 weeks, it is important to also take 1 or 2 mg of copper a day to prevent a copper deficiency.  MAX has been adjusted so that 8 tablets of MAX provides 40 mg of zinc.

A. General Health: The optimum dose of MAX is 4-8 tablets a day (which provides 20-40 mg of zinc respectively), taken after meals in divided doses, with cool or cold water.

Each tablet of MAX is standardized to contain 125 mg of elemental magnesium, 250 mg of vitamin C, and 5 mg of elemental zinc.

Warning: Mild GI tract distress can occur at doses of 50 mg or more of zinc per day, and at intake levels of 225 mg or more per day acute zinc toxicity has been known to occur.  Do not exceed the recommended amount of zinc per day from all sources, including from food and from supplements combined.  Never take more than the recommended optimum dose of zinc for the specific purpose intended.  (For more information about the mineral zinc, see the “Zinc” listing under Magnificent Minerals in the Natural Health Directory.)

8.  Q.  Is MAX a steroid or have steroid effects?

A. Absolutely not.  MAX is made from natural essential nutrients (vitamin C, magnesium and zinc) and is not a steroid or have anabolic steroid effects.  MAX does not directly increase muscle mass (the way heart-damaging steroids do), but rather naturally increases exercised muscle strength, endurance, power, and speeds recovery from exercising or engaging in physical activities.  And because of the vitamin C and zinc content, MAX also boosts the immune system (which also helps speed recovery from working out or physical activities).  Because of the muscle strengthening quality of MAX, it also helps strengthen the most important and hardest working muscle in the body – the heart.  MAX is a real boon to the serious athlete and the weekend warrior alike.

9.  Q.  Can both pMg and MAX be taken?

A. Yes.  Take up to 4 tablets of MAX at bedtime, and your usual dose of pMg in divided doses after meals.  (See the Answer to Question 3 above for suggested pMg intake amounts, and the Answer to Question 7 above for suggested MAX intake amounts.)

10.  Q.  How long will the benefits last that are derived from taking pMg and/or MAX?

A. The benefits are daily dose dependent.  That is, for as long as you continue taking pMg and/or MAX you will continue to receive their benefits.

11.  Q.  Should I stop taking other magnesium supplements while taking pMg and/or MAX?

A. Yes.  You will get all the magnesium you need from pMg for optimum heart health support, and from MAX for maximum exercised muscle strength support.  Extra magnesium from other supplements will be counterproductive, and will probably have a laxative effect.

12.  Q.  Should I stop taking calcium supplements while taking pMg and/or MAX?

A. Yes.  Recent research indicates that an excess intake of calcium (from an improper diet and calcium supplements) contributes to unbalanced calcium metabolism (the underlying cause of calcium deposits in soft tissues), which primarily affects the cardiovascular system and kidneys.  Calcium supplements also inhibit the uptake of magnesium, and it is magnesium that balances calcium metabolism.  It is now believed that a well-balanced diet can provide all the calcium an adult needs for normal good health, and when coupled with regular exercise will support and help maintain bone strength.  (For more information, please see “Unbalanced Calcium Metabolism” and “The Role of Calcium” in the Health Research Section of the Natural Health Directory.)

13.  Q.  Does MAX also have heart-health benefits?

A. Yes, but not to the same extent as pMg.  MAX contains the essential mineral zinc (and pMg does not) and there is a limit as to how much zinc can be safely consumed each day on an ongoing basis - which is 40 mg a day.  This limits how much MAX can be taken, which automatically limits how much heart-healthy magnesium and vitamin C is taken in.  MAX is specifically designed to support exercised muscle strength (both skeletal muscle and cardiac muscle) and boost the immune system (which also helps speed exercise recovery), while pMg is specifically designed to support heart health and respiratory function.  It is okay to take both pMg and MAX, but only while observing the intake guidelines and limits of each (as indicated above in the answer to the questions: “How much pMg should I take?” and “How much MAX should I take?”).  They each have their own primary purpose:

pMg is primarily targeted for Cardiovascular Health and Respiratory Function Support.
MAX is primarily targeted for Exercised Muscle Strength and Immune System Support.

However, there is significant overlap of support for structure/function benefits when taking both pMg & MAX.

14.  Q.  Magnesium supplements have always had a laxative effect on me.  Will I be able to take pMg or MAX okay?

A. This is one of the major differences between Potentiated Magnesium and any other supplemental form of magnesium.  Magnesium is inherently hydrophilic.  That is, it naturally attracts and holds water in the GI tract, which is what causes its laxative effect.  However, the unique and patented way in which pMg is formulated (which is known as the Compound Complex process) successfully overcomes the inherent hydrophilic nature of magnesium.  This is why pMg has an unprecedented 100% Uptake (not just bioavailability but actual uptake) – regardless of dose.  This is one of the key patented features of pMg.  In our human uptake studies, we have found that about 90% of those who have taken pMg have no problems whatsoever.  Even those 10% who were especially sensitive to magnesium could substantially increase their magnesium intake when they followed the guidelines for taking pMg (see “How To Take pMg or MAX” in the Product Section of the Natural Health Directory).  Interestingly, there are some who say they like the laxative effect of ordinary magnesium.  However, what they are missing is that when ordinary magnesium produces its laxative effect then most of the magnesium is eliminated (literally) and wasted, instead of being delivered to the cells where it is needed.  Plus, the laxative effect can also inhibit the proper uptake of other nutrients – the basic raw materials the human body needs to function and thrive.  Much better than using ordinary magnesium for its laxative effect is to consume adequate dietary fiber daily from fiber-rich foods, and psyllium fiber if needed.

15.  Q.  I am sensitive to the grain protein gluten and as a result cannot consume foods or supplements that contain gluten.  Will I be able to take pMg or MAX okay?

A. Maybe.  It all depends on how sensitive you are.  pMg and the pMg-based products do contain a very small amount of barley protein extract in the formula.  So far, we have only come across one individual whose sensitivity to gluten was so extreme that it prevented that person from taking pMg.  We always recommend that anyone with a compromised digestive tract (or kidney function) should check with their doctor before taking pMg or any magnesium product.  Plus, remember, all Maxcelint supplements come with a 100% Satisfaction Guarantee (see Shopping Cart for details).

16.  Q.  What type of facility produces pMg and MAX?

A. All Maxcelint Natural Nutritional Supplement products are produced in GMP Certified, FDA-inspected, state-of-the-art dietary supplement manufacturing facilities in the U.S.A., and each production run is inspected, re-tested, and certified by an independent outside lab for purity and potency.

17.  Q.  Is the date that is stamped on the bottle a true indication as to its actual shelf life?

A. No.  The dates that are on dietary supplements are mandated by the FDA and are either the date of manufacture or the expiration date.  Our supplements use the date of manufacture.

Regarding shelf life: pMg has been tested by an independent outside lab and has been shown to have retained full-labeled potency in excess of six (6) years, while in-house testing has demonstrated full-labeled potency retained in excess of ten (10) years.  This means that freshness and full-labeled potency will be maintained for many years beyond when the product will likely be used.  Plus, all pMg-based nutritional supplements come with a 100% satisfaction guarantee.

To maintain product freshness, always store in a cool, dry place with lid tight (and always out of the reach of children), and avoid product exposure to moisture and direct sunlight which will shorten its shelf life.

18.  Q.  Are pMg or MAX tested on animals?

A. No.  All testing and research studies were conducted on living human beings.

19.  Q.  Is there a single resource that provides useful information on all the nutrients?

A. Yes.  Please see “The Complete Nutrient Directory” in the Nutrient Resource Section of the Natural Health Directory for detailed information on all nutrients, and “Nutrients-At-A-Glance” for a concise listing of all nutrients, what they primarily do, and suggested intake amounts.

20.  Q.  How important are exercise and other lifestyle changes for an increased Health Span?

A. Very.  To achieve the maximum benefits and to naturally increase your Health Span (healthful longevity), as well as prevent premature aging and slow the aging process, it is important to incorporate as many of the elements as possible that are fully detailed in “The Five Pillars of Health” in the Product Section of the Natural Health Directory:

1.  Proper Nutrition (The Basis);
2.  Regular Exercise (The Catalyst);
3.  Adequate Sleep (The Replenishment);
4.  Stress Management (The Support);
5.  Vital Nutrients (The Key).

The most important “Vital Nutrients” thought to help increase the Health Span and to especially benefit cardiovascular health include: Magnesium, Zinc, Vitamin C, Vitamin E, Vitamin B Complex, CoQ10, Omega-3 fatty acids, the herb Hawthorn, and the blood flow modulator Nattokinase (note that because of their blood thinning properties, those on blood thinning medications should only take Vitamin E or Nattokinase with their doctor’s approval and guidance).  In regards to “Regular Exercise” (which are dirty words to some), it is like having money in the bank that you can draw upon and use later.  The highest rate of return (i.e., the return on investment) is from engaging in regular Walking or Runwalking and regular Weight Training and incorporating Interval Training.  The more you invest now, the more you can draw upon and use later.  Not incorporating these elements into your daily life now will shorten your Health Span later.

21.  Q.  What is the first thing I will likely notice from taking pMg?

A. More energy and more restful sleep.  Most people who take pMg notice an increase in energy, usually within a few days, with an eventual return of youthful vitality.  And the energy increase is a natural increase in energy (derived from the interaction of magnesium ions with the mitochondria-produced energy molecule ATP to form the complete energy complex MgATP), as opposed to the kind of artificial and temporary stimulation derived from caffeine and sugar.  Plus, the muscle relaxing quality of pMg tends to help support a natural and more restful sleep if taken before bedtime.  pMg also tends to help normalize blood pressure, and assist in normal glucose uptake.  pMg lives up to its trademark: “Youthful Vitality Forged From Nature’s Strength.”

22.  Q.  Can anything else provide the same heart health benefits as pMg?

A. No.  Contrary to heavily-promoted oral chelation, it simply doesn’t work.  On the other hand, doctor-administered IV chelation works quite well, primarily for removing toxic heavy metals.  Its use strictly for heart health has had mixed results.  When used as an adjunct with other modalities (such as EECP and hyperbaric therapy) it has been useful for blood flow.  Doctor-administered IV chelation is especially useful for removing toxic lead buildup (as well as mercury buildup), which is believed to impair heart health.  (Reference: “Get the lead out” K. L. Carlson, NaturalNews.com, Mar. 12, 2011)

23.  Q. How important is pMg for heart health?

A. Very.  pMg strongly supports the balance, stability, structural integrity, and normal function of the cardiovascular system – and is the world’s only magnesium supplement that has successfully overcome the inherent hydrophilic nature of magnesium, thus avoiding magnesium’s usual laxative effect, allowing 100% Uptake and delivery to cells.  In its patents, pMg has demonstrated enhanced uptake and profound heart-health support and benefits.  (Reference:  U.S. Patents 5,849,337 and 6,372,264).

24.  Q.  How important are “The Five Pillars of Health”?

A. Very.  They are so important that they have been shown to accelerate the heart and artery health support aspects of taking pMg.  (1) Proper Nutrition, (2) Regular Exercise, (3) Adequate Sleep, (4) Stress Management, and (5) Vital Nutrients are “The Five Pillars of Health,” and are truly the basic foundation upon which robust good health is built.

25.  Q.  Can I still benefit taking pMg or MAX if I don’t exercise or eat healthy?

A. Yes.  Most people are deficient in magnesium and vitamin C, and many have an insufficient intake of zinc to properly support the immune system at an optimum level.  pMg and MAX provide these essential nutrients (which the human body does not produce on its own) in an extremely usable form – and with 100% Uptake.

26.  Q.  How does pMg and MAX have 100% Uptake?

A. In two ways.  First, it is because of the unique and patented Compound Complex process that essentially duplicates the way Mother Nature changes an inherently inorganic mineral from the earth (magnesium and zinc) into a highly bioavailable organically bound mineral, just like the way they are naturally found in plant foods.  Second, in the case of magnesium, the Compound Complex process successfully overcomes magnesium’s inherent hydrophilic nature, and in so doing prevents it from producing the laxative effect usually encountered when taking meaningful quantities of supplemental magnesium.  In addition, the Compound Complex process imparts an unparalleled Supercharged Synergy between all the nutrients in pMg and MAX that dramatically heightens their effectiveness.  This is why the nutritional supplements made using the Compound Complex process are considered “The Best of Mother Nature blended with modern science.”  The Compound Complex process is quite revolutionary, and is an evolutionary extension of the process first suggested by Dr. Linus Pauling in his text “The Nature of the Chemical Bond.”

27.  Q.  Does pMg affect the body’s acid/alkaline balance?

A. Yes, but in a good way.  The internal acid/alkaline balance (pH balance) is strictly maintained by the body within a very narrow range (7.36 to 7.44 pH).  Maintaining this proper pH balance is critically important for life to be sustained.  It is so important that if the diet consists primarily of acid-forming foods (such as meat, dairy products, sodas, sugar-laden foods, refined carbs, and junk food), and is not balanced with alkaline foods (such as plant-based foods like veggies, fresh fruit, legumes, whole grains, nuts and seeds), then the body will rob the bones of its alkaline minerals (primarily calcium) to provide the critically needed balance.  This is how a steady diet of acid-forming food contributes to bone-weakening conditions, and also contributes to unbalanced calcium metabolism which can adversely affect the heart, arteries, kidneys and eyes.  When adequate pMg is ingested and its nutrients are assimilated, the alkaline magnesium portion helps maintain the proper pH of the blood, helps spare calcium drain from the bones, and balances calcium metabolism.  Also, there is accumulating evidence that suggests the regular consumption of alkaline foods and alkaline minerals (such as magnesium), along with vitamin D, may be an important factor in the normal function, health, and possible protection of the GI tract.

28.  Q.  Is pMg good for the bones?

A. Yes, especially for older adults.  Magnesium is known to help make bones tough and flexible (and as a result, more resistant to breakage), whereas excess calcium, especially from calcium supplements, tends to make bones brittle (and as a result, more susceptible to breakage).  Plus, the vitamin C content of pMg naturally supports bone remodeling because of it being a necessary component of collagen formation, the basic substance from which bone is formed (which is then hardened by mineralization).

29.  Q.  Can pMg or MAX boost the immune system?

A. Yes.  With virus pandemics and an increased level of ambient radiation being omnipresent (and uppermost in our minds lately), and likely to be so for sometime to come, one of the best forms of protection available might well be to boost our immune system.  Magnesium is an immune system modulator, and as such provides balance to the immune system.  Vitamin C is widely recognized as a staple of the immune system, and has also set the standard for antioxidants by which all others are compared.  Zinc is the one mineral that is well-known as being essential for boosting the immune system.  pMg with its advanced magnesium and vitamin C content, and especially MAX with its advanced magnesium, vitamin C, and zinc content, strongly support the immune system.  They also contain powerful antioxidants that help mop up highly reactive molecules called reactive oxygen species (ROS), also know as free radicals, that can be caused or contributed to by radiation toxicity.  It is the ROS that damage cells, while the antioxidants help protect cells.  Blood vessel strengthening bioflavonoids (such as those provided by rose hips, rutin and hesperidin) have a strong synergy with vitamin C and are thought to help protect DNA from damage.  Kelp (the sea vegetable) and chlorophyll (the green plant pigment) are thought to afford a degree of protection from radiation.  Interestingly, the central atom that holds the chlorophyll molecule together is magnesium, which is an immune modulator that helps bring balance to the immune system.  (Note that potassium iodide is only useful for those directly exposed to radiation, and can be toxic if administered improperly.)

30.  Q. Isn’t pMg a little pricey for a magnesium supplement?

A. Yes…if it was just an ordinary magnesium supplement, which it is not.  pMg contains twice the vitamin C as it does magnesium, an abundant amount of synergistic bioflavonoids, and a host of other formulation nutrients (view the label for details).  Importantly, the magnesium it does contain is far from being ordinary magnesium.  The magnesium content of pMg is the only supplemental form of magnesium that does not produce a laxative effect.  So, instead of literally being eliminated, the magnesium in pMg is fully assimilated and delivered for proper utilization by the cells.  No other magnesium supplement on the planet can match the 100% Uptake of pMg.  Most importantly, pMg is the only supplemental form of magnesium that has demonstrated profound beneficial support for the health and normal function of the cardiovascular system (as fully detailed in its worldwide patents), plus providing support for the structure and normal function of a host of bodily systems.  In addition, pMg (and MAX) contains 240 tablets per bottle, which is more than most supplements contain.  Plus, the Special Online Discount Prices on the Maxcelint Online Store offer multiple discounts, up to an astonishing 40% discount.

Plus, in addition to getting an advanced form of magnesium in each tablet, you are also getting an advanced form of vitamin C.  In each tablet of pMg there is Potentiated Magnesium and Potentiated Vitamin C.  In each tablet of MAX there is Potentiated Magnesium, Potentiated Vitamin C, and Potentiated Zinc.  With pMg and MAX you get a lot more than just magnesium.

Considering the unique Compound Complex formulation process that imparts a never-before-seen supercharged synergy to the ingredients (with the formulation, purity and potency tested and certified by an independent outside lab), its unparalleled heart health and arterial function benefits, the unmatched 100% Uptake without producing magnesium’s well-known laxative effect, its extraordinary power and effectiveness, and given its ability to support a full-spectrum of normal health functions, prevent premature aging and extend the human Health Span, with all of these aspects being covered in the one-of-a-kind pMg worldwide patents, it would seem that pMg and the pMg-based products may actually be the best bargain around for the support of natural health and normal body function, and to help support and maintain the body’s natural balance, stability, structural integrity, and normal function.  Plus, all Maxcelint supplement products come with a 100% Satisfaction Guarantee (see Shopping Cart for details).

31.  Q.  What is Orthomolecular Biochemistry Research?

A. It is the scientific study of nutrients such as vitamins and minerals and how they function in the human body on the most basic cellular and molecular level.

32.  Q.  What is the difference between Dietary Supplements and Nutritional Supplements?

A. There is no difference.  The term “Dietary Supplements” has been designated and mandated by the FDA.  However, some find the term a bit confusing, thinking it has something to do with “dieting” which of course it does not.  Some within the industry prefer the term Nutritional Supplements so as to help alleviate that possible confusion.

33.  Q. Can I still get the Special Online Discount Prices if I order by phone?

A.  Yes.  Place your phone order by calling Customer Service at (949) 855-3776.  Because of the tremendous interest in the products and the volume of calls received, there is sometimes a delay before Customer Service can answer or return your call.  If there is a delay please be patient, and your call will be returned in the order it was received.  As an option, you can also call the Corporate Headquarters at (949) 855-3776.  Please note that it is much quicker and efficient to shop and place your order directly online at the Maxcelint Online Store Shopping Cart.  Please note that Customer Service and the Corporate Headquarters personnel cannot give medical advice or discuss health concerns.

These statements have not been evaluated by the Food and Drug Administration.
These products are not intended to diagnose, treat, cure, or prevent any disease.

Special Online Discount Prices